Richard S.

As a successful English freelance copywriter, I have a wealth of experience in creating concepts and crafting copy across all areas of the automotive industry. To date, I have produced work for 26 different car brands, spanning the spectrum from Rolls-Royce to Kia and from McLaren to Jeep. I've also worked for automotive dealer groups, fuel and energy organisations, automotive accessory suppliers, fleet specialists, automotive finance companies and car rental groups. Awarded at Cannes and other international festivals, I have been both Head of Copy and Creative Director at some of the world's most successful global advertising agencies with automotive accounts. These include Leo Burnett and DDB, working for clients in EMEA, Australia and the United States. With expertise in both B2B and B2C, my automotive experience covers every advertising medium and content marketing channel, including: • Multi-media ad campaigns • TV and video scripts • Websites • SEO copywriting • Social media advertising and organic posts • Brochures • Blogs • Newsletters • Infographics • Email campaigns • Whitepapers I use AI to support my work, wherever appropriate. Large Language Models like Chat GPT and Claude are tools to embrace, not fear. They can reduce the legwork on some projects (good news for me) and the budget (good news for you). From experience, I’ve found that ongoing working relationships, where knowledge of the business problems develops from one job to the next, provide the most value. Above all, I appreciate that most clients want their work yesterday. That's why I have a time machine in my office and keep the engine running... NEXT STEPS: Every job is different. The first thing we need to do is get chatting, so I can understand exactly where you need to get to and work out the best way to get you there. That will give us the chance to see if I’m a good fit for your business. Simply send me a message to get the conversation started.