Guiseppe Luigi H.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I am a Shopify Developer who rebuilds Shopify stores so they load faster, read more clearly, and convert more of the traffic they already have. 📊 𝗥𝗲𝗰𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 Migrated 4,120 SKUs and 18,600 customer records onto Shopify with 96% of organic sessions retained and zero downtime at cutover. Lifted sitewide conversion from 1.6% to 2.4% on flat traffic through Shopify CRO, worth £112K in incremental revenue over eight months of Shopify CRO iteration. Took monthly enquiries from 22 to 68 after a Shopify Website Redesign that cut mobile load time from 6.2s to 1.4s. Launched a luxury Shopify storefront from scratch and reached 96 orders in the first 30 days. Rebuilt 24 Shopify pages with 16 custom Liquid sections and a mobile Lighthouse score of 92. "Guiseppe immediately identified where the brand and customer journey were falling short and completely transformed the website around conversion, usability and presentation. The store now looks premium, feels effortless to navigate, and most importantly, we're seeing multiple sales." Alfie, Chief Creative Officer. 🎯 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸 Hiring a Shopify Developer usually starts with the wrong question: how do we get more traffic? Most stores do not need more traffic. They need the traffic they have to stop leaking at the cart, the product page, or a six-second mobile load. So Shopify CRO starts where buyers actually drop off, and that is what gets fixed first. Every Shopify Development build I ship uses client-editable Liquid sections, which means your team updates copy, images and offers without booking a Shopify Developer. Shopify Theme customization is done in Liquid inside the theme, not bolted on with apps that slow the store down. 💼 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼 Shopify Development and custom Liquid coding. Shopify Development from scratch in custom Liquid, plus custom themes, storefronts and client-editable Liquid sections, including Shopify Plus development and Shopify Apps integration. Figma to Shopify Development. Bring your finished designs and, as your Shopify Developer, I build them as pixel-accurate, mobile-first Shopify templates. Your design system is respected, not reinterpreted. Figma design and Shopify build, end to end. No designs yet? I design the store in Figma first for your sign-off, then build it in Shopify with custom Liquid, so design and build stay in one pair of hands. Shopify Theme customization. Shopify Development on a theme you already run: new Liquid sections, template changes, layout and responsiveness work, and new storefront features. Shopify Website Redesign. Full-site redesigns of existing Shopify stores where the brief is a rebuild, covering information architecture, mobile-first design and Liquid sections. Shopify CRO and Conversion Rate Optimization. Shopify CRO means cart, product, collection and landing page rebuilds on live Shopify stores, lifting conversion rate and average order value on the traffic you already pay for. It is measured, not guessed. Shopify migrations and replatforming. Shopify Development here means moving your catalog and customers onto Shopify, with redirects mapped so search equity is retained and downtime is kept to a minimum. Shopify Website Design and Ecommerce Storefront Design. Storefront, product, collection and landing page design, sold with implementation or as a design-only handoff. Shopify SEO and store speed. Technical SEO, Core Web Vitals and Lighthouse work on themes, usually paired with Shopify CRO so speed gains convert instead of just scoring well. 🤝 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 DTC and retail brands already selling on Shopify, or moving onto Shopify, who want a Shopify Developer who owns the build end to end rather than a list of tickets. If you have been passed between a Shopify Developer, a designer and an SEO specialist, having Shopify Development and Shopify CRO in one pair of hands removes the handoffs. Small scopes are welcome: a single template, one landing page, a market and currency selector, a handful of custom Liquid sections. Judge the work, not the size. I am less useful if you need ongoing store admin, product uploads, order processing, or work on WordPress, Wix, Webflow or Magento. Shopify is the only platform I build on, and a Shopify Developer who only does Shopify is the point. ✔️ 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁 Redirects crawled and tested on staging before theme work begins. Migration passes reconciled against source counts. Mobile-first build. A documented rollback and both platforms parallel until DNS settles. Client-editable Liquid sections handed over with the store, so your team is not dependent on a developer for copy changes. Whether you need Shopify Development from scratch, a full Shopify Website Redesign, Shopify Theme customization, or Shopify CRO on a Shopify store that already gets traffic, send me a message and tell me where it is leaking. As your Shopify Developer, I usually reply the same day.