Syed Samiul I.

I help eCommerce, SaaS, and lead-generation businesses improve customer acquisition through Meta, Google, and TikTok Ads - connecting campaign strategy with creative, conversion tracking, and funnel optimization. I’m Syed, a performance marketer with 4+ years of hands-on experience. My background includes leading paid media for a Florida-based performance marketing agency and managing campaigns for businesses across the U.S., Canada, and other international markets. My work covers the full acquisition journey: from the first ad impression to the purchase, qualified lead, booked appointment, or sale. SELECTED RESULTS • U.S. eCommerce: Reduced Meta cost per purchase from $29.35 to $7.02 while increasing monthly purchases from 35 to 345 and reported ROAS from 1.44x to 3.03x. • Canadian retail eCommerce: Generated approximately $236K in Google Ads conversion value on $15.3K in spend, delivering 15.41x reported ROAS across January - August 2026. • B2B lead generation: Helped reduce website CPL from approximately $96 to below $70 while improving qualification across the acquisition funnel. These are individual account results, not guarantees. Platform-reported conversion value is distinguished from verified business revenue. HOW I CAN HELP • Paid media strategy and management: Meta Ads, Google Search, Shopping, Performance Max, and TikTok Ads. • Creative strategy: Customer research, messaging angles, testing plans, and iterations based on what drives conversions. • Tracking and measurement: GA4, GTM, Meta Pixel/CAPI, TikTok Pixel, and diagnosing attribution discrepancies. • Funnel optimization: Landing-page recommendations, lead qualification, booking flows, and identifying conversion bottlenecks. • Audits and growth planning: Clear priorities for improving acquisition costs, lead quality, budget allocation, and scaling decisions. AI-assisted research, ideation, and analysis support my approach, with recommendations checked against actual campaign data and business context. You can expect hands-on execution, clear communication, and decisions grounded in your offer, margins, sales process, and growth goals. Send me a brief overview of your business, current campaigns, and biggest acquisition challenge. We can discuss where I can contribute most.