Beatriz L.

Aesthetic Social Media Strategist | Beauty, Lifestyle & AI Creative

Social media today isn’t just about posting, it’s about creating content that feels emotionally engaging, visually intentional, and native to the platform. I help beauty, lifestyle, wellness, and modern consumer brands build social presences that combine aesthetic storytelling, strategy, and audience connection. Hi, I’m Beatriz! I’m a Social Media Strategist and Content Designer with a background in fashion design, branding, and visual storytelling. I specialize in creating social-first content that feels aligned with modern internet culture while still maintaining a strong and cohesive brand identity. From October 2024 to March 2025, I organically grew an Instagram account from 0 to 13K+ followers through audience-focused content strategy, trend adaptation, and emotionally engaging storytelling, without paid ads. What sets me apart is my combination of creative direction, aesthetic sensibility, and AI-powered workflows. I use AI tools to accelerate ideation, visual development, and content production while maintaining intentional branding and high-quality execution. My work is especially aligned with: • Beauty brands • Lifestyle & wellness brands • Founder-led businesses • Feminine & aesthetic brands • Modern social-first companies Services I Offer: • Social Media Strategy Platform-native strategies tailored to your audience, positioning, and goals. • Content Creation & Aesthetic Branding Reels, carousels, static posts, and visual content designed for engagement and brand consistency. • AI-Enhanced Creative Workflows Using tools like Sora, Hailuo AI, ChatGPT, Canva AI, and CapCut to streamline content creation and improve creative output. • Short-Form Content Ideation Hooks, content concepts, storytelling angles, captions, and audience-focused creative direction. • Community Engagement Building stronger audience connection through thoughtful and authentic interaction. • Analytics & Growth Optimization Monitoring performance, audience behavior, retention, and engagement patterns to refine strategy and improve results. Skills & Specialties: • Social Media Strategy • Instagram Growth • Short-Form Content • Aesthetic Branding • Visual Storytelling • AI Content Creation • Creative Direction • Content Planning • Copywriting & Captions • Community Management • Canva Design Tools: Canva • CapCut • ChatGPT • Sora • Hailuo AI • Later • Trello • Metricool • Instagram Insights If you’re looking for content that feels visually compelling, culturally relevant, and strategically designed for growth, I’d love to collaborate.