Kathrin B.

As a Digital Marketing & Hospitality Specialist with a degree in Business Administration (Marketing & Small Business Management), I help businesses improve their digital presence, streamline OTA setups, and drive meaningful customer engagement. Over the past months, I’ve worked with international clients in tourism, hospitality, and lifestyle - managing full OTA integrations (e.g. Airbnb, Booking.com, Expedia, Little Hotelier), building strategic guest messaging flows, optimizing listings, and developing pricing and channel strategies. My work includes detailed Airbnb market research reports for short-term rental investments, digital branding and style guides for travel brands, and B2B outreach campaigns for student travel programs and destination partnerships. Previously at Keter Germany, I led performance marketing initiatives and managed international B2B collaborations, including joint campaigns and creative content production in the home & living sector. I combine strategic thinking with hands-on execution to help clients grow - globally, digitally, and with purpose.