Tracey E.

Are you trying to decide what to build, who to build it for, or why customers aren't responding the way you expected? I help founders and product teams get unstuck by bringing clarity, and evidence, through customer insights - and enabling confident decision making. I help startups and product teams reduce uncertainty, uncover customer needs, and make more informed product decisions. With more than 15 years of experience across UX research and UX design, I've helped organizations translate customer feedback into actionable strategies that improve products and drive business outcomes. My expertise includes customer discovery, product discovery, user interviews, usability testing, survey research, concept validation, opportunity assessment, and insight synthesis. Beyond conducting research, I help teams identify the right questions to ask, prioritize learning goals, and translate findings into clear recommendations that stakeholders can act on. Several of my clients have been founders or senior leaders who relied on me as a trusted thought partner for product and customer experience decisions. I can also provide support for a specific research project, help validating a new product idea, ongoing customer insights, or guidance establishing a research practice, I bring a collaborative, pragmatic approach focused on delivering clarity, confidence, and measurable impact. Research Strategy ° Research roadmaps ° Research prioritization ° Insight synthesis ° Stakeholder workshops Customer Discovery & User Interviews ° User interviews ° Customer interviews ° JTBD research ° Discovery research Product Validation ° Usability testing ° Prototype testing ° Competitive analysis Surveys & Insights ° Survey design ° Survey analysis ° Voice of Customer Fractional Research Leadership ° Building research programs ° Establishing customer feedback loops ° Research operations