Sandra O.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Available to start immediately. I help brands figure out what to say, how to say it, and how to consistently show up across social media. Your social media should do more than fill a content calendar and I am here to help your brand turn your ideas into content people actually want to see. I do not see social media management as simply creating posts and publishing them. Good social media starts with understanding the brand, the audience, the message, and what the business actually wants to achieve. I am a Social Media Strategist and Content Manager with 6+ years of experience helping brands build and manage their social presence across different industries. I have worked with brands and organizations including Austin DRC, Rosi Ross, My Beautiful Kitchen & Bathroom, Hawai’i Natural Therapy, and Unicorn World Event, supporting different content and social media needs. I work across Instagram, LinkedIn, TikTok, Facebook, X, YouTube, and Threads, supporting brands with strategy, content planning, copywriting, short-form video, community management, publishing, and performance analysis. My approach is simple, I want to understand what a brand is trying to say, who it needs to reach, and what will make people care. How I Can Help Your Business Social Media Strategy I develop content strategies based on your brand, audience, positioning, goals, and the opportunities within your industry. Content Planning & Management I manage the process from ideas and content calendars to creation, scheduling, publishing, and ongoing optimization. Content Creation I create social media content including Reels, TikToks, carousels, graphics, educational content, promotional content, storytelling posts, and platform-specific content. Copywriting & Brand Voice I write captions, LinkedIn posts, hooks, scripts, and other social content in a way that sounds natural to the brand and audience. Short-Form Video I edit Reels, TikToks, and other short-form videos using existing footage, founder videos, interviews, UGC, podcasts, and other content assets. Community Management I manage comments, DMs, and conversations while helping brands build a more active and engaged audience. Content Repurposing I can take one strong piece of content a video, interview, podcast, article, or idea and turn it into multiple pieces of platform-specific content. Analytics & Optimization I review performance beyond just likes and follower numbers, looking at engagement, reach, saves, shares, comments, watch time, profile activity, and other relevant metrics to understand what is actually working. Tools I Work With Content & Design: Canva, Adobe tools, CapCut, Premiere Pro, Opus Planning & Organization: Notion, Asana, Metricool Platforms: Instagram, LinkedIn, TikTok, Facebook, YouTube, X, Threads Analytics & Management: Metricool, native platform analytics, Meta Business Suite I am comfortable working independently, managing a content calendar, communicating with clients, meeting deadlines, and taking ownership of the day-to-day social media process without needing to be constantly supervised. Whether you already have an established social presence that needs better structure or you are starting from scratch, I can help you build a system that makes your content more intentional and consistent. If you are looking for someone who can think about the strategy, create the content, manage the platforms, and pay attention to what the audience is actually responding to, I would be happy to work with you. My Expertise Social Media Management Social Media Strategy Social Media Content Creation Instagram Marketing LinkedIn Marketing TikTok Marketing Content Strategy Content Planning Content Writing Copywriting Short-Form Video Editing Reels TikTok Videos LinkedIn Content Content Repurposing Social Media Analytics Social Media Marketing Organic Social Media Growth Brand Storytelling Social Media Audit Content Calendar Management Content Marketing Marketing Strategy Social Media Marketing Video Marketing Digital Marketing Social Media Management Social Media Content Creation Instagram Marketing Social media marketing Content Creation Social Media Ad Campaign Social Media Audit Social Media Content Instagram Reels Facebook Instagram Facebook Marketing Instagram Story LinkedIn Marketing LinkedIn Profile Optimization Instagram Post Facebook Ads Manager Engineering & Architecture Real EstateTravel & Hospitality Social Media Management Social Media Marketing Community Management CapCut Reddit Social Media Content Content Strategy Social Media Content Creation Community Management