Stephen L.

SEO that ignores AI is already outdated. If your brand isn’t showing up in AI Overviews, ChatGPT or Perplexity, you’re losing customers every day. This is the gap I fix. Wondering how to appear in Google’s AIO, Perplexity, ChatGPT or Copilot while still growing classic organic search? I help brands achieve predictable, compounding growth by combining GEO/ ASO strategy with AIO optimisation on top of proven SEO foundations. With 7+ years in SEO across finance, tech, services, e-commerce and travel, I’ve delivered full-stack programmes: technical, on-page, content, internal links, local SEO, citations, link earning, digital PR and reporting. I also optimise for answer engines so your content is selected by AI systems, not just ranked in blue links - making you visible where modern buyers actually look. Here’s a few results I’ve achieved results across industries: Global fashion & heritage brand - scaled from zero online presence to 140,000+ monthly visitors, 400,000+ email subscribers and worldwide media coverage. Global fintech leader Paypal - strengthened search visibility and authority, growing new accounts by 400% through targeted keywords in a highly competitive niche. Leading crypto exchange - boosted domain authority, technical SEO and content optimisation to support growth in a fast-moving market. National services companies (construction, roofing, home improvement) - delivered local SEO strategies that increased enquiries, rankings and visibility across multiple locations What this looks like in practice • AIO optimisation - map intents that trigger AI Overviews, craft entities, sources, snippets and FAQs, then measure appearance frequency • GEO - Generative Engine Optimisation for ChatGPT answers, Perplexity pages, Copilot responses and Google AIO inclusion • Technical SEO - fix crawl issues, indexation, site speed, CWV, sitemaps, robots, hreflang, schema, redirects and migrations • Content strategy - topic maps, clusters, briefs, outlines, EEAT scaffolding, refresh plans and internal link graphs • Local & GBP - service pages, location pages, GBP optimisation, citations, reviews and NAP cleanup • Links & PR - authority gap analysis, safe link earning, unlinked mentions and digital PR strategies • Measurement - dashboards in GA4 & Looker, GSC diagnostics, AIO/GEO visibility tracking, revenue-aligned KPIs • Additional option to include Reddit Marketing & influencing AI Overviews through measured posts in your target niche. Who I’m best for • Teams that want sustainable organic growth without hacks • Multi-location or service brands needing local visibility plus national authority • Founders and marketers who value clarity, speed and honest comms How I’ll work Assess your brand - full visibility review: current presence in Google & AIO, domain authority, backlinks, technical health, topical coverage and competitor benchmarks. This shows what you can realistically rank for and how you can appear in AI Overviews. Build your custom plan - tailored only to your business. I prioritise opportunities that match your authority, audience and market, then outline a step-by-step roadmap covering content, technical SEO, GEO/AIO optimisation and links. Execute & refine - I implement the plan, track results across AIO/GEO visibility, rankings and conversions, and adjust as new opportunities open up. You get clear updates, documented actions and measurable wins. Selected capabilities • Answer Engine Optimisation - structure content to be cited or surfaced inside Google AIO, ChatGPT, Perplexity and Copilot • Entity-first SEO - schema, knowledge graph alignment, internal link architecture • SERP feature wins - snippets, PAA, maps, reviews, image, video • Programme ops - content pipelines, editorial QA, scalable internal linking, migration playbooks Tools I use daily GSC, GA4, Screaming Frog, Sitebulb, SEMrush, Ahrefs, Surfer, Sheets, Looker Studio, BrightLocal, WordPress, Webflow, Shopify. What you’ll get from me, an SEO Expert/ SEO Specialist: Clear strategy, fast delivery, tidy documentation, dashboards you can trust and results that last. Send me a message and I’ll run a free visibility audit across Google and LLMs, then create a custom strategy to help you scale, fast!