Hassell R.

Marketing & Commercial Strategy Expert | Brand & Social Media Specialist | Consumer Goods & Alcohol Industry Professional Passionate about marketing, strategy, and brand management, I specialize in creating impactful campaigns that drive consumer engagement and business growth. With a Master’s in Marketing & Commercial Strategy from EAE Business School in Spain and a strong foundation in business administration and food marketing, I bring a global perspective to my work. What I Do Best: ✔ Marketing Strategy & Brand Management: I have led marketing initiatives across major industries, including FMCG, alcohol, and fashion, helping brands strengthen their presence and connect with their audiences. ✔ Social Media & Digital Marketing: Experienced in building brand identity, content strategy, and managing performance-driven campaigns. ✔ Consumer Insights & Data-Driven Decisions: I leverage analytics and consumer behavior trends to develop strategies that drive sales and brand loyalty. ✔ International Experience: My career spans multiple markets, including Guatemala, Costa Rica, the U.S., and Argentina, giving me a deep understanding of diverse consumer behaviors and business landscapes.