Samuel G.

$400K+ in Meta ad spend managed over 2 years. Latest 30-day result for a Dutch fashion store: €25,484 spent, 1,294 purchases, 2.72x Meta-reported ROAS. Every result in my portfolio comes with the Ads Manager screenshot. I'm a Meta (Facebook & Instagram) media buyer and creative strategist for e-commerce and lead-gen brands in Europe and the US. Results • Fashion & footwear store, Netherlands: €25,484 spend → 1,294 purchases in 30 days at €19.69 each (2.72x Meta-reported ROAS). Winners scaled in 20% steps up to €1,500/day. • Same store, creative test: the ad that won day one lost the week. We held the budget, the other version won 4 of 6 days and finished ahead with 67 more purchases on almost the same spend (3.23x vs 2.92x Meta-reported ROAS). • US injury-claims lead gen: $21,624 spend → 629 leads at $34.38. A Spanish-language test then brought 38 leads at $11.49, in a week the account averaged $71.60 (small 5-day test). How I work • Money first: every product gets its own break-even ROAS and profit targets from its real costs. A 2.0x can be a winner for one product and a loser for another. • A testing machine: each new product gets its own test, checked at fixed spend points on clicks, then add-to-carts, then sales. Misses are switched off the same day. • No budget moves on one good day. Winners are scaled in 20% steps. • Honest reporting: Meta's numbers checked against your store, so you see what Meta claims vs what you actually sold. • Creative strategy: angles from your reviews, comments and DMs, 3-second hooks, and briefs your editors or UGC creators can shoot from. Who I work best with • Shopify and DTC brands in Europe and the US • Lead-gen businesses (instant forms, quizzes, calculators), including Spanish-speaking audiences • Egypt and Arabic-speaking markets, including cash-on-delivery stores • Agencies that need a hands-on media buyer Native Arabic, fluent English. How to start Send me your monthly ad spend, your product price and margin, and a screenshot of your last 30 days in Ads Manager. I'll reply with the first three things I'd fix or test.