Mia M.

Data & Analytics | GA4, GTM, Looker | Dashboards | Data Strategy

I specialize in Google Tag Manager (web & server-side), GA4, and cross-platform conversion tracking, making sure your data matches across paid ads channels (Google Ads, Meta, LinkedIn…), e-commerce, and custom sites or apps. With me, marketing teams can turn scattered data into clear, actionable dashboards using Looker Studio, Google Sheets, Supermetrics, and BigQuery, so they can track KPIs like ROAS, CAC, and spend across platforms with confidence. For the past 9 years, I have helped SaaS and eCommerce businesses fix and upgrade their tracking setups so that conversion attribution is accurate and they can optimize their ad spend with confidence. But wait, there’s more! What I can help you with: -Fixing Google Ads & GA4 tracking: audit discrepancies, fix and add custom conversions, configure conversion imports, resolve discrepancies -GA4 custom dashboard views and explorations; Funnel research, cohorts, segments -Google Tag Manager (GTM): Audit, fix and implement custom events, variables, triggers, and tags, both web and server-side -Meta CAPI implementation: Pixel-based + Server-Side, with proper consent and custom events with additional parameter population -Accurate attribution: Ensure conversions are correctly linked to the right campaign, ad, or channel setup across your client-side pixels (LinkedIn, Reddit, Capterra etc) -Consent mode & compliance: Implement Consent Management Platforms (e.g. Cookiebot) and ensure yout GTM pixels and tags fire correctly in accordance to Consent Mode. -Logged-in user tracking (SaaS portals): Stripe, signup flows, conversion values, deduplication -eCommerce tracking (WooCommerce) or tracking with e-commerce -like environement: cart flow, checkout funnel and purchase events with custom variables such as product SKU, price, coupon -Marketing dashboards in Looker Studio: Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, Reddit, GA4, HubSpot, etc, especially with Supermetric connections -Blended data and custom calculations: uniting data streams for spend vs results, CLV per channel, funnel KPIs, Cost per lead, channel & campaign level comparisons -BigQuery pipelines and modeling (basic to intermediate): Use BigQuery for speed, stability, and scaling dashboards -Data cleanup & structure: Align naming conventions, fix inconsistencies, avoid duplicate metrics -Multi-market / multi-client setups: Localized dashboard views, client-specific views, standardized dashboards across accounts -Data flow diagrams & collaboration; Clarify how data moves across platforms and how it needs to be seen / utilized per endpoint. -Dashboard documentation & training; Loom walkthroughs, training sessions / office hours, stakeholder-facing summaries -Data unification for reporting between domains or website + app + product + payment Why me? -9 years experience in tracking, data, analytics and reporting, including agency and in-house roles -Used to collaborating with both marketing teams and developers -Worked with B2B SaaS companies, eCommerce stores, and complex multi-site setups -Can handle web + server-side tracking, including CAPI, sGTM, consent, deduplication with skill and accuracy -Documentation & Loom videos: All my work is clearly explained and documented, and if you are interested in learning to do these things yourself, I’m happy to teach!