Agustina Belen P.

Most DTC brands don’t have a UGC problem — they have a creative strategy problem. Briefs are vague, hooks don’t connect, and content gets produced without thinking about what story the brand is telling or what result each piece is meant to drive. I solve that from the strategy side: I design the full creative direction — coming up with content ideas, writing briefs with hooks, angles, and CTAs built for each platform — recruit and manage creators through Billo, and post/coordinate deliverables through to final approval. Through agency work, I’ve done this across 20+ DTC brands simultaneously, including Wolf&Badger, Bloomchic, Bioma, DanceBit, Rhoback, Knix, Guardio, BetterMe, FitMe, ColonBroom, AppLovin, Immi Ramen, Akusoli, Paleo Valley, Primal Queen, What Not, and Surveys on the Go — spanning fashion, wellness, health tech, and consumer apps, with 295+ hours managed on Upwork and a 100% Job Success Score. I’m bilingual (Spanish/English), and I’m built for brands that need someone who thinks through the creative strategy — not just someone who executes what’s already been decided. If your content feels generic or your briefs aren’t generating the hooks you need, tell me your biggest creative bottleneck and I’ll tell you exactly how I’d solve it in the first two weeks.