Varun M.

Facebook Ads and Google Ads expert for Shopify brands and lead-gen businesses. 22+ years in e-commerce, $5M+ ad spend managed, Top Rated. I personally run your account: no juniors, no handoffs. If your ROAS has stalled, your CPA keeps rising or your leads are cheap but useless, the cause is usually one of these: • Broken tracking: Pixel, Conversions API (CAPI) or GA4 sending bad data, so the algorithm optimises for the wrong thing • Performance Max or Advantage+ spending on existing customers and branded searches, then taking credit • Too few creatives: Meta now rewards creative variety, and one winning ad burns out fast • Weak Merchant Center feed, so Shopping ads show for the wrong searches • No offline conversion data, so lead campaigns chase form fills instead of sales I fix these in order: tracking, account structure, feed and creative, then scale. META ADS (FACEBOOK & INSTAGRAM) • Advantage+ Sales and Advantage+ Leads campaigns • Creative testing: UGC, hooks, static, Reels and carousel variations • CBO vs ABO testing, cost caps and bid caps, scaling winners • Catalog ads, retargeting, lead forms with CRM sync • Meta Pixel + Conversions API setup and audit GOOGLE ADS • Performance Max, Google Shopping and Merchant Center feed optimisation • Search campaigns, AI Max for Search, Quality Score fixes • Demand Gen and YouTube Ads • Enhanced conversions, offline conversion import, GA4 and Google Tag Manager • Google Ads audits for accounts that have stalled or declined RECENT RESULTS • UK home decor, Google Ads: ROAS 2.75x to 16x in 85 days • Beauty brand, Facebook Ads: ROAS 2.0x to 9x • UK skin clinic, Google Ads lead gen: 90 leads at 5.55x ROAS • Online education, Meta lead ads: 850 to 4,000+ leads in 60 days Full case studies are in my portfolio. HOW I WORK • Ad account audit in 48 hours: where money leaks and what to fix first • I report on sales, CAC and blended ROAS from your store, not only platform numbers • Weekly plain-English report: spend, results, what changed and why • Fixed monthly retainer or hourly • Also available: Amazon Ads and LinkedIn Ads TO START Send your website, monthly ad spend and the one number you want to improve. I'll reply within 24 hours with the first three things I would fix.