Ainur M.
Growth Strategist for Health, Telehealth & Supplements
I help founder-led health, wellness, and consumer health brands turn ideas into tangible, launch-ready MVP and bring my customer behaviour expertise into building and fixing funnels. I also hold a Diploma in Functional Nutrition, so I work natively with supplement and wellness products where education and scientific credibility directly decide the purchase. Founders bring me in at 3 particular moments: - Building from "0": a brand or product being created from the ground up, where consumer research, positioning, offer, pricing, and the customer journey are designed before launch, not repaired after it. - Preparing to launch or to scale: the product exists, and its market entry needs validating first: message and market tested, go-to-market built, before serious spend begins. - Stuck after launch: growth has stalled, and a full-funnel diagnostic is needed to find the break and tighten positioning and messaging around what buyers actually respond to. How engagements run: Diagnose, Validate, Prioritize, Scale. We start one of two ways: with a paid diagnostic when the problem needs investigation, or directly into a scoped project when the brief is already clear. What I offer: - Growth & Funnel Diagnostic: fixed fee, 5 to 7 business days, ends with a go-or-no-go recommendation and a prioritized 30-60-90-day test plan. - Positioning & Validation Sprint: controlled offer and message testing before you scale spend. - Assessment, Funnel & Customer Journey Design: for health products that need screening, routing and trust built into the funnel. - Launch Support / Fractional Growth Partner: a monthly rhythm that runs the test plan after launch. For ongoing engagements, I lead the test and improvement priorities, brief your team, review implementation, and turn performance data into the next round of improvements. To start: send me your store or funnel link, what you need it to achieve, and the one number you are unhappy with today. I will confirm the fit and scope the right paid starting point: a diagnostic if the problem needs investigation, or a scoped project if the brief is already clear. Most of my current work is long-term build projects plus a small number of diagnostics at a time. I take on a limited number of new projects each quarter.
Earnings and projects
An estimate from an earlier read
Last 6 months: $4.4k
$1.5k in the last 6 months
Across 4 contracts
Across 7 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 13% in Customer Insight Analysis
Ranked by MRR among everyone on Upwork with the skill.
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