Sonya R.

Most UGC looks natural. Almost none of it actually drives purchases. I create short-form UGC specifically for paid ads — not just organic posting. I work primarily with skincare, wellness, and lifestyle brands targeting women 35–55 — where trust, comfort, and real-life wear matter more than trends. The difference isn’t just how it looks — it’s how it’s framed: – addressing hesitation before showing product – real-life use instead of staged demos – content that builds trust, not just attention I’m also in the demographic many of these brands are trying to reach — which allows the content to feel natural, not performed. As a licensed beauty professional, I bring an added layer of credibility when creating skincare and wellness content — especially for products that require trust before purchase. Most of my work is created with ad usage in mind — structured for testing, iteration, and long-term performance across platforms.