Courtney V.

Social Media Director & Brand Builder | Beauty, Wellness, & Lifestyle

I help founder-led beauty, wellness, and lifestyle brands build the strategic foundation they need to grow with intention. From brand positioning and visual identity to social media, content, and influencer strategy. With 9+ years of experience working with US-based CPG brands, I specialize in the categories where brand feeling drives purchasing decisions. My clients are typically small to mid-sized brands who are ready to move beyond guesswork and build something that actually delivers. A few brands that I've worked with: * Tower 28 Beauty * Ciele Cosmetics * Mocktail Club * Movember * Gillette * noissue packaging How I work: I start by auditing what exists, researching the competitive landscape, and identifying whitespace. From there I build positioning strategy grounded in where the market is and where it's going. Then I develop the frameworks your brand needs to show up consistently: visual style guides, social and influencer strategies, content calendars, and analytics best practices. What I can help you with: * Brand audits & competitive analysis * Brand positioning & visual identity * Social media & content strategy * Influencer & creator strategy * UGC strategy & creator partnerships * Content ideation & sample content calendars

 A note on location: I'm an American based in Amsterdam, working remotely with US clients with flexible hours that overlap with US time zones. English is my first language, and so is understanding the cultural nuance that makes American consumers actually connect with a brand. For international brands looking to enter or grow in the US market, that's a meaningful advantage. If you're a founder building something you believe in and need a strategic partner who can meet you at the vision stage, I'd love to connect.