Heather B.

Digital Commerce & Omnichannel Transformation Leader with a proven track record delivering ecommerce, omnichannel, and digital transformation initiatives across retail and B2B organizations. I specialize in connecting business strategy, customer experience, operations, and technology to drive growth, efficiency, and measurable business outcomes. Throughout my career, I have led programs spanning digital commerce, Search & Discovery, Product Information Management (PIM), pricing transformation, fulfillment optimization, analytics modernization, and omnichannel customer experiences. I partner with executive leadership, business stakeholders, and technology teams to align people, processes, data, and technology from strategy through execution. Highlights include: • Program management of Belk's Salesforce Commerce Cloud (Demandware) replatform and enterprise change management initiatives. • Leadership of REEDS Jewelers' inRiver PIM implementation, improving operational efficiency and scaling product onboarding capabilities. • Leading conversion-focused customer experience initiatives across Search & Discovery, PDPs, homepage, cart, merchandising, and product discovery experiences using customer insights and analytics. • Delivering omnichannel initiatives including BOPIS, Dynamic Ship Dates, dropship integrations, and fulfillment modernization. • Leading enterprise initiatives involving Pricefx, Power BI, Databricks, Salesforce CRM, SAP, and business intelligence modernization. In addition to program leadership, I have experience leading Digital Product, Ecommerce Merchandising, and PIM teams, developing talent, establishing operating procedures, and mentoring project managers. I enjoy creating structure, enabling teams to succeed, and fostering collaboration across business and technology organizations. My experience spans ecommerce platforms, search, merchandising, product data, pricing, fulfillment, analytics, customer experience, marketplace operations, and cross-functional business transformation. Areas of Focus: Ecommerce & Omnichannel Transformation | Search & Discovery | Product Information Management (PIM) | Order Management & Fulfillment | Pricing & Revenue Optimization | Analytics & Data Modernization | Digital Product & Customer Experience | Program & Portfolio Management | Change Management & Executive Communications