Houssine M.
Media Buyer & Paid Ads Expert | Managed 2M+ in Google & Meta Ads
𝘽𝙪𝙞𝙡𝙩 𝙛𝙤𝙧 𝘾𝙤𝙣𝙩𝙧𝙖𝙘𝙩𝙤𝙧𝙨 | 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙨 + 𝙈𝙚𝙩𝙖 𝘼𝙙𝙨 | 𝙇𝙤𝙣𝙜-𝙏𝙚𝙧𝙢 𝙋𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥 I help contractors, construction companies, renovation businesses, and local service providers generate qualified calls and booked jobs through Facebook Advertising, Meta Ads, and Google Ads. This is not generic Digital Marketing. I build a complete Paid Ads and Lead Generation system around campaign setup, landing pages, conversion tracking, lead qualification, CRM follow-up, and appointment booking. 𝙍𝙚𝙘𝙚𝙣𝙩 𝙘𝙡𝙞𝙚𝙣𝙩 𝙧𝙚𝙨𝙪𝙡𝙩𝙨: 💠 Painting company: $58K signed in month one and $70K in month two 💠 Painting contractor: record month with $180K in signed contracts 💠 Regional painting company: $65K signed by month two 💠 Painting contractor: 100 leads at an $8 cost per lead 💠 Septic repair company: 187 leads at a $10 cost per lead 💠 Painting company: 126 leads at a $12.59 cost per lead 💠 Additional portfolio results: 50x ROI in one month, 250% growth in weekly bookings, and 140+ leads in one month 𝘼𝙨 𝙖 𝙈𝙚𝙙𝙞𝙖 𝘽𝙪𝙮𝙚𝙧 𝙖𝙣𝙙 𝙋𝙖𝙞𝙙 𝘼𝙙𝙨 𝙀𝙭𝙥𝙚𝙧𝙩, 𝙄 𝙢𝙖𝙣𝙖𝙜𝙚 𝙩𝙝𝙚 𝙛𝙪𝙡𝙡 𝙇𝙚𝙖𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 𝙨𝙮𝙨𝙩𝙚𝙢: 𝟭. Facebook Advertising: I build and manage each Facebook Ad Campaign in Facebook Ads Manager, including audiences, retargeting, lookalikes, lead forms, creative testing, and budget control. 𝟮. Google Ads: I handle keyword research, negative keywords, Search Engine Marketing, Google Local Services Ads, bidding, budgets, and PPC Campaign Setup & Management. 𝟯. Conversion Tracking: I set up Google Tag Manager, Google Analytics 4, Meta Pixel, Conversions API, CallRail, form tracking, call tracking, and attribution. 𝟰. Landing Pages and Lead Handling: I align the ad, offer, headline, form, and follow-up. I also connect Lead Generation campaigns to CRM funnels, lead qualification, and appointment booking so more leads become real jobs. 𝟱. Campaign Optimization: I audit Facebook Advertising, Facebook Ads Manager, Google Ads, and Meta Ads accounts to remove wasted spend, fix tracking, improve lead quality, and scale what works. 𝟲. Social Media Marketing: I plan paid Social Media Marketing campaigns, ad copy, creative angles, and testing briefs. This keeps Social Media Marketing focused on leads and sales instead of likes. 𝟳. Reporting and Scaling: I report cost per lead, qualified calls, booked jobs, conversion rate, and return on ad spend. Every Digital Marketing report shows what is working, what is wasting money, and what should change next. My work covers Facebook Advertising, Media Buying, Pay Per Click Advertising, Digital Marketing, Social Media Advertising, Marketing Strategy, Campaign Management, and Paid Media. I can also align Paid Media with your existing Social Media Management and Social Media Optimization work. For agencies, I can manage multiple accounts and build repeatable Paid Ads systems and SOPs for Facebook Advertising, Meta Ads, Google Ads, Lead Generation, and Media Buying. 𝙏𝙤𝙤𝙡𝙨: Facebook Ads Manager, Meta Ads Manager, Google Ads, Google Tag Manager, Google Analytics 4, Meta Pixel, Conversions API, CallRail, Google Local Services Ads, Looker Studio, Triple Whale, and Hyros. Let’s have a free call so we can make a plan together. 𝙇𝙞𝙠𝙚 𝙩𝙝𝙚 𝙥𝙡𝙖𝙣? 𝙒𝙚 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚. 𝘿𝙤 𝙣𝙤𝙩 𝙡𝙞𝙠𝙚 𝙞𝙩? 𝙄𝙜𝙣𝙤𝙧𝙚 𝙢𝙚.
Earnings and projects
An estimate from an earlier read
Last 6 months: $660
Billed in all: $671$671
$330 in the last 6 months
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 17% in Meta Description
Ranked by MRR among everyone on Upwork with the skill.
- #12Meta Description71 freelancers · 🇨🇦 #1Top 17%🇨🇦#1 of 1
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- #482Paid Media1,517 freelancers · 🇨🇦 #16Top 32%🇨🇦#16 of 44
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- #829Facebook Ad Campaign2,495 freelancers · 🇨🇦 #14Top 33%🇨🇦#14 of 41
- #1,073Google Tag Manager3,074 freelancers · 🇨🇦 #22Top 35%🇨🇦#22 of 67