Katerina G.
Website Redesign, SEO & Funnels | Squarespace, Wix, WordPress, Kajabi
You want a clean, modern, professional website that brings in leads and bookings. If yours looks dated, is hard to navigate on mobile, or gets visitors who never become clients, I redesign it on Squarespace, Wix, WordPress or Kajabi. I fix the structure first and the design second, so the new site looks professional, gets found on Google, and turns more of your visitors into inquiries. You will end up with a website where every page has a clear purpose: capturing leads, selling your offer, or turning visitors into inquiries and booked calls. It will look professional and trustworthy on desktop and mobile, and visitors will find what they need without confusion. You will be able to update and maintain it yourself, without waiting on a developer. What I do • Website redesigns on Squarespace, Wix and WordPress: clean, modern, mobile-friendly and easy to navigate • Sales funnels and landing pages, from lead magnet to a working checkout • Online course and membership sites on Kajabi and Podia • Email sequences, automations and the tagging behind them • SEO and AI search setup, so the right people find you • Brand positioning and messaging, decided before anything gets designed • Booking and inquiry flows, so the right clients reach you How engagements run Fixed price per phase, agreed before anything starts. Every phase ends with something you can use. Continue or stop after any phase, either is fine. Nothing outside the plan without an agreed number first. If a smaller job gets most of the result, I will tell you. Where this comes from Trained and practiced as an architect, which is where the word comes from and why I draw the whole thing before anything gets built. Two decades across design, web, and enterprise digital. Currently Web Manager at SS&C Blue Prism, running a global multilingual site with more than two million monthly page views. Before that, Northwestern University, and Harvard Law School and Harvard Business School. CXL certified in conversion optimization and in AI for B2B. Recent work • Rebuilt a broken author funnel and mail setup, reaching fifty two sign-ups that had gone unanswered • Restructured a book, podcast, software and training business across two platforms, including a checkout tested end to end • Built the positioning, offer ladder and membership for a coach and author, carrying someone from a comment on a video through to a paying member This is a good fit if Your own knowledge is the product, you have already made the thing, people are already finding you, and almost none of them become clients. It is not a fit if you are at the idea stage with nothing built yet. I am US based on Eastern time and usually reply within the hour. Send me your site and tell me where people stop.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.3k
Billed in all: $17,311$17k
$653 in the last 6 months
Across 33 contracts
Earnings, last 30 days
Skill rankings: Top 24% in WordPress
Ranked by MRR among everyone on Upwork with the skill.
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- #1,086Brand Strategy3,282 freelancers · 🇺🇸 #343Top 33%🇺🇸#343 of 1,086
- #1,127Wix4,075 freelancers · 🇺🇸 #220Top 28%🇺🇸#220 of 728