Deborah P.

CPG PACKAGING & BRAND DESIGNER | FOOD & BEVERAGE | 10+ YEARS IN GLOBAL AGENCIES I specialize in packaging and branding for CPG food and beverage brands that need to stand out on competitive retail shelves. BACKGROUND: 10+ years designing for global CPG brands including PepsiCo, Nestlé, Lidl, Aldi, JDE, Affinity, and many others at top-tier Design Agencies. Now operating as an independent studio with the same quality standards and a more personalized approach. My packaging experience goes beyond mockups. After 10+ years working in global agencies, you can find my work on supermarket shelves across Europe.. MY FOCUS: - CPG food & beverage - Snacks - Kids’ food - Functional food - Supplements - Healthy & better-for-you - Indulgence & impulse - Pet food - Dairy - Fresh & chilled - Frozen - Ambient & shelf-stable - Bakery & cereals - Pasta, sauces & pantry - DTC & e-commerce - Etc. WHAT I DELIVER: - Packaging design (labels, pouches, boxes, bottles, jars, cans, etc) - Creative concepts & visual direction - 3D packaging mockups - Print-ready artwork - Brand identity & guidelines - Fast turnaround without compromising quality FAQS FROM MY CLIENTS: -Are your packaging designs actually on the market, or do you just build mockups? -My packaging experience goes beyond mockups. After 10+ years working in global agencies, you can find many of my designs on supermarket shelves across Europe. -Do you know how to prepare print-ready files, or do you just do mockups? -Absolutely. For me, this is an essential part of being a packaging designer specialist. I prepare production-ready files to make sure the design translates correctly from screen to print and ultimately to the shelf. You receive the whole deal. -We have an AI mockup idea. Can you work from that & improve it? -Yes, absolutely. The process is changing, and clients often come with their own references or AI-generated visuals. I listen carefully to what you already have and use it as a starting point. I usually develop 3 creative routes: one starting from your reference and refining it, and two taking the idea further. This gives us different directions to compare and helps identify what works best for the brand, the target audience and the business goals. Basically I listen to your ideas and take them further and to real production. I listen to what you have, but I also bring my own expertise and creative thinking to the process. WHY WORK WITH ME? I combine agency-level experience with a hands-on, personal approach. I understand both the creative side of packaging and the practical requirements of taking a design into production. I am not a generic designer, I am a packaging specialist and I understand shelves requirements & challenges. I value creativity, good communication, commitment and efficiency, and I want you to be 200% satisfied with the final work. I’m relatively new to Upwork, but not to design. I’ve spent most of my career working in agencies and clients outside the platform. I’m selective about the projects I take on and the people I work with. I currently have 100% Job Success and Top Rated status on Upwork, while continuing to work with clients outside the platform. I understand CPG retail dynamics, regulatory requirements including EU PPWR, and what makes packaging work at the point of purchase. TOOLS: Adobe Creative Suite, Illustrator, Photoshop, InDesign, After Effects