Ridoy R.

When ad platforms report 53 conversions, GA4 shows 36, and your CRM says 29 — that's not a reporting glitch. That's broken conversion tracking, and it means none of those numbers can be trusted to tell you where your next dollar of ad spend should go. I'm Ridoy Roy, a conversion tracking expert. I fix the gap between what your ad platforms report and what your business actually earns — across Google Ads, Meta, GA4, GTM, and your CRM — so the numbers you're optimizing against are the numbers that are actually true. This isn't just tag installation. It's the difference between: Guessing which campaigns are profitable, and knowing. Cutting budget on a channel that's actually working, because the platform undercounted it. Scaling a channel that looks good on the surface but is quietly losing you money. If you're a founder or marketing lead trying to decide where to spend next month's budget, this is the decision your tracking is currently getting wrong. Across 100+ end-to-end tracking implementations for eCommerce brands, lead-generation businesses, SaaS teams, and agencies in the US, UK, Canada, Australia, and New Zealand: • Recovered 18–30% more measurable conversions • Reduced tracking data loss by up to 25% • Improved Meta Event Match Quality to 9.3/10 • Built production-ready Server-Side GTM systems connecting GA4, Google Ads Enhanced Conversions, and Meta CAPI What I actually fix: Google Ads conversion tracking & Enhanced Conversions, Meta Pixel & Conversions API (CAPI), GA4 ecommerce/lead tracking, GTM dataLayer architecture, form & call tracking (Contact Forms, Calendly, Gravity Forms, WPForms, Typeform), server-side tracking (Stape, Google Cloud), CRM & offline conversion imports, Consent Mode v2, and cross-domain/multi-platform tracking — on Shopify, WooCommerce, Wix, Webflow, GoHighLevel, and custom stacks. How I work: Audit → Diagnose → Implement → Validate → Document. A job isn't done when tags fire. It's done when you understand why your platforms disagreed, and can trust the numbers you're now making decisions on. If your ad platform numbers don't line up — or you just don't trust what you're seeing — send me your site and tell me what's not matching. I'll tell you exactly where it's breaking and what it would take to fix it. Ridoy Roy Conversion Tracking & Attribution Specialist