Syed F.

Meta and Google Ads for ecommerce brands. Health, supplements, and consumer products in particular. I'm Syed Faizan. Top Rated on Upwork, 7+ years running paid acquisition for DTC brands. I build ad systems that scale on profit, not on ROAS screenshots. WHAT USUALLY BROUGHT YOU HERE Most brands I talk to have already run Facebook ads. Usually one of these happened: - ROAS looked great at $200/day and collapsed at $800/day - Cost per acquisition crept up every month and nobody could explain why - Creative testing was really just launching new ads and hoping - The agency reported platform ROAS while the bank account said something else None of these are ad problems. They're system problems — no structured testing, no clean attribution, and scaling decisions made before the account earned them. WHAT I DO - Build or restructure Meta and Google campaigns around contribution margin, not platform ROAS - Run creative testing frameworks with a stated hypothesis per test, one variable at a time - Fix tracking so your numbers match reality: pixel, CAPI, server-side events, post-purchase surveys - Scale in controlled increments with defined kill criteria, so spend increases don't torch CAC - Build retargeting and retention flows that stop you re-buying the same customer - Report in numbers you can act on: blended CAC, MER, new-customer CAC, contribution margin RESULTS Health supplement brand — $2M+ in sales over 3 months. Full account rebuild: creative testing structure, campaign consolidation, and tracking fixes before any spend increase. Gum of Gods — $300k+ in managed ad spend. Scaled in controlled increments with defined kill criteria per test. Holiyay Puzzles (Canada) — $100k+ in sales in 3 months from a standing start on Meta. Vitatech (women's weight loss) — Meta and Google acquisition for a supplement brand in one of the most creative-fatigued categories on the platform. HOW I WORK I take a limited number of accounts so each gets daily attention. Every change has a reason and every test has a goal. You will never get a report that says "optimizing" with nothing underneath it. GETTING STARTED Message me with: 1. Your product and current monthly ad spend 2. Your current CAC or ROAS and where you need it 3. What's already been tried If it's a fit, I'll tell you how I'd approach the account before you commit to anything.