David C.

Your Customer Acquisition Cost (CAC, or CPA) climbs month over month. You test more creative. The old winners slow down and nothing new replaces them. It is not a creative volume problem. It is a learning problem. Your ads produce output, not learning. One standard: a new customer pays back their acquisition cost within 30 days (LTGP:CAC, measured at day 30). I own the full Meta acquisition channel for DTC brands, strategy and creative, to that standard. Every ad ships as a written experiment with a hypothesis, a kill rule and a learning we keep. The account gets smarter every week. The brand I run right now was paying $49 for a customer and losing money on ads. Six months later it paid $26, ROAS went from 0.95 to 2.28, and revenue went from $10k to around $45k a month at three times the spend. Another example: a loungewear brand I helped went from $29 to $25 per new customer while spending $50k a month. The engagement is The DTC 30-Day Payback Engine, a fixed 30-day unit with the guarantee in writing: I beat your best running ad's CPA inside 30 days, or I keep working free until I do. That is the guarantee I can measure in your own Ads Manager, and it is how the payback standard gets met. Your side is account access on day one and approvals within 48 hours. The hourly rate on this page is an Upwork rule, not how we work. Bad news first: I am one person, not an agency. The good news is you get me on your account, not a junior on a roster. This fits if you sell a physical product, your ads run now, and you are the founder or the operator. I work with accounts spending $5k a month and up. That is the range my proof comes from. Paused accounts and hourly seats are not a fit. I cap at five clients and two 30-day seats at a time. Send me your store, your monthly spend and your gross margin. I will send back your real break-even CPA, how many tests your budget can read, and the first test I would run, before you commit to anything.