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Sim P.
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Sim P.

Google & Meta Ads that Can Sell Sand to Arabs | 53M Turned To Profit

WANT GOOGLE AND META ADS THAT BURN CASH AND BRING IN NOTHING? That’s what happens when campaigns are built without a revenue focus. Businesses do not invest in ads for activity. They invest in them to make money. Here’s what happens when the account is built to generate revenue: ✅$7.2M generated for a skincare brand, 6.2× ROAS after a full rebuild. ✅Contractor scaled from $2.5K → $18K in booked jobs in 45 days. ✅HVAC company averaging 50+ leads/month at $32 CPL. ✅Retail brand driving 60+ showroom visits/month at £48 CPL (55% close rate). ✅SaaS client: 92 qualified demos from $9K spend, 22% closed. ✅$36K/mo added revenue for an electrical company within 30 days of optimization. These aren’t vanity metrics. They’re live accounts, verified in GA4 and Ads Manager. — I’ve managed over $53,000,000 in Google & Meta ad spend across 11 industries, and every dollar was tracked, optimized, and tied to revenue. Most accounts I take over are losing 25-40% of budget. Bad structure, lazy targeting, broken tracking. I rebuild them into money machines that pay you back every month. — ✔️What Happens When I Take Over Your Ads: Day 1-3: Audit everything. Identify leaks, dead spend, and tracking errors. Day 4-7: Rebuild structure by intent, cold, warm, and bottom-of-funnel. Week 2-3: Launch with verified GA4 + Tag Manager tracking. Week 4-8: Scale what converts, pause what bleeds. Result: 3×-6× more ROI from the same budget. — ✔️Proof of work: ✅INIKA Organic (Australia) A skincare brand that came to me spending $3K a day and plateaued. Their agency was chasing cheap clicks and automated bidding. I rebuilt the structure by intent level, brand, competitor, and solution keywords, and rewrote the ad copy around pain points instead of slogans. We went from 2.8× to 6.2× ROAS in seven weeks, and scaled to $7.2M in annual revenue without touching their product pricing. ✅Everskin Clinic (Zurich) $8–10K monthly spend. CPAs drifting up. No separation between treatments, no control on intent. Account rebuilt by service and intent, spend capped by CPA thresholds. ROAS moved from 2.8× to 6.2× in 7 weeks, unlocking ~$0.8M in annualized revenue at the same spend. ✅Charlottetown Water and Plumbing (USA) A home service contractor that was averaging $2.5K a month in booked jobs. They had broad match keywords like “home repair” and were sending everyone to their homepage. I built call-only campaigns, created location-specific pages, and added a real conversion pipeline through Tag Manager. Within 45 days they were booking $18K monthly. ✅Design Pickle (Canada) A SaaS company that wanted demo calls but had no way to track who came from where. I set up GA4 properly, built conversion events for each form stage, and introduced lead scoring. $9K in ad spend brought 92 qualified demos, CPL $98, and 22% of those converted into paid accounts. ✅(Beeline Plumbing) A plumbing client, I cleaned up their keyword structure and ad extensions, built separate campaigns for service categories, and used dynamic call tracking. They now average 50+ leads a month at $32 each. ✅Biko (Canada) A retail brand that was paying for clicks that didn’t match their intent. We simplified everything into two campaigns, rewrote product feeds, and built a single high-contrast landing page for showroom visits. They now average 60+ in-store visits a month at £48 per lead and close over half. — ✔️Want Your Ads to Actually Make Money? Full account breakdowns and screenshots are shared privately once fit is confirmed. If you’re spending meaningful money and want to see exactly where it’s leaking and what would need to change to replicate or exceed these results, I’ll show you. Most of my clients come to me after wasting months paying for clicks that didn’t turn into customers. I fix that by rebuilding their campaigns so every dollar earns something back. If you want to see how much more your ads should be making, send me your numbers. I’ll show you exactly what it would take to double your return, before you spend another cent. SEO: Google Ads Expert | PPC Specialist | Google Ads Management | Google AdWords Expert | Lead Generation Specialist | Conversion Tracking | GA4 | Google Tag Manager | Meta Ads | Facebook Ads | Instagram Ads | Search Ads | Display Ads | Performance Max | Local Service Ads | PPC Campaign Management | Google Ads Audit | Landing Page Strategy | Conversion Rate Optimization | Call Tracking | Keyword Research | Negative Keyword Strategy | Retargeting | Paid Search | Local Lead Generation | Home Services Marketing | Contractor Lead Generation | Remodeling Leads | Roofing Leads | Plumbing Leads | HVAC Leads | Med Spa Marketing | Clinic Lead Generation | B2B Lead Generation | E-commerce PPC | Shopify Ads | ROI Focused PPC | Cost Per Lead Optimization | Revenue Growth | Qualified Leads | Booked Calls | Sales Funnel Optimization

🇨🇦Vancouver, Canada$47/hr100% JSS5.00 (35)Since Feb 2025
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Earnings and projects

MRR
$642

Last 6 months ÷ 6

World#67,480 / 412k
🇨🇦Country#1,044 / 7,133
Revenue, last 30 days
$1.1k

Last 6 months: $3.9k

World#38,040 / 412k
🇨🇦Country#602 / 7,133
Total earnings
$33k

Billed in all: $33k

World#104,737 / 412k
🇨🇦Country#2,028 / 7,133
Per project
$879

$428 in the last 6 months

World#133,894 / 412k
🇨🇦Country#2,442 / 7,133
Projects, last 6 months
9

Across 10 contracts

100% fixed0% hourly
World#21,105 / 412k
🇨🇦Country#325 / 7,133
Projects in all
37

Across 40 contracts

100% fixed0% hourly
World#81,187 / 412k
🇨🇦Country#1,493 / 7,133

Earnings, last 30 days

$32.9k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$31k$32k$33kOct 8Oct 23Nov 7

Skill rankings: Top 15% in Landing Page

Ranked by MRR among everyone on Upwork with the skill.

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  2. #253Performance Marketing1,000 freelancers · 🇨🇦 #2Top 25%
  3. #321Google Ads Account Setup1,074 freelancers · 🇨🇦 #7Top 30%
  4. #344Creative Strategy1,968 freelancers · 🇨🇦 #12Top 17%
  5. #345Instagram Ad Campaign1,727 freelancers · 🇨🇦 #3Top 20%
  6. #358Social Media Ad Campaign1,959 freelancers · 🇨🇦 #3Top 18%
  7. #379Google Ad Manager1,806 freelancers · 🇨🇦 #11Top 21%
  8. #442Advertising2,698 freelancers · 🇨🇦 #14Top 16%