Saood Z.
Creative Strategist & Media Buyer | 5M+ Spent | Facebook Ads Manager
2 Spots Open, Ready to Scale in November 2026 🏆 𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? I help service businesses and eCommerce brands turn Meta Ads into a predictable customer acquisition system, not just another source of clicks and cheap leads. 𝐈𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬 𝐡𝐢𝐠𝐡 𝐂𝐏𝐋, 𝐩𝐨𝐨𝐫 𝐥𝐞𝐚𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐥𝐨𝐰 𝐑𝐎𝐀𝐒, 𝐰𝐞𝐚𝐤 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐨𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐬𝐢𝐦𝐩𝐥𝐲 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐬𝐜𝐚𝐥𝐢𝐧𝐠, 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐰𝐡𝐚𝐭’𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐡𝐨𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐛𝐚𝐜𝐤. I’m Saood Zafar, a performance-focused Meta Ads Media Buyer and Creative Strategist with: 💰 $5M+ in Meta Ad Spend Managed 💰 $10M+ in eCommerce Revenue Generated 🌎 Campaign experience across the USA, UK, Australia & Canada 🏆 Top Media Buyer working with brands and marketers across 4 major markets 🎯 10,000+ leads and bookings generated 🎨 5000+ ad creatives tested across multiple industries What I actually do for your business I don’t start by randomly launching more ads. I start by understanding: 1. Who your best customers are 2. Why they buy 3. What is stopping them from buying 4. Which offer and message will resonate 5. What creative angles can win attention 6. Where leads are dropping off after the click Then I build and optimize the advertising system around those insights. Meta Ads services I provide 🔵 Facebook Ads & Instagram Ads Management 🔵 Meta Ads Campaign Setup & Optimization 🔵 Lead Generation & Appointment Booking Campaigns 🔵 eCommerce Meta Ads & ROAS Scaling 🔵 Facebook Ads Creative Strategy 🔵 Competitor & Ad Library Research 🔵 Direct-Response Ad Copywriting 🔵 Static & Video Creative Testing 🔵 Audience Research & Targeting 🔵 Retargeting & Funnel Strategy 🔵 Facebook Pixel & Conversion API 🔵 Conversion Tracking & Attribution 🔵 GoHighLevel & CRM Integration 🔵 Lead Quality Optimization 🔵 Campaign Audits & Performance Analysis 🔵 Budget Scaling & Cost Per Acquisition Optimization 📒 Industries I’ve worked with 🏠 Home Services & Home Improvement 🏥 Healthcare, Medical & Aesthetic Clinics 💆 Med Spas & Chiropractors 🏡 Real Estate ☀️ Solar & EV Chargers 🏗️ Roofing & Landscaping 💳 Finance & Credit Repair 🎓 Coaching & Education 💻 SaaS 🛍️ eCommerce, Fashion & Jewelry 🧿 What makes my approach different 🧿 Your ad account is only one part of the equation. A campaign can have a great CTR and still produce terrible customers. That’s why I look beyond Ads Manager metrics. I connect the dots between: Research Offer Creative Copy Campaign Lead CRM Sales Revenue Because the real goal isn’t more leads. It’s more qualified customers and more revenue from the money you’re already spending. If your Meta Ads are stuck, expensive, inconsistent, or difficult to scale, send me your current situation. I’ll help you identify where the bottleneck is and what I would focus on first. 🌊 Core Upwork expertise 🌊 Meta Ads, Facebook Ads, Instagram Ads, Facebook Ads Manager, Meta Ads Manager, Facebook Ads Specialist, Meta Ads Specialist, Facebook Ads Expert, Meta Ads Media Buyer, Facebook Lead Generation, Lead Generation Ads, High-Quality Lead Generation, Appointment Booking Ads, Service Business Ads, Local Business Ads, eCommerce Facebook Ads, Shopify Facebook Ads, ROAS Optimization, Facebook Ads Scaling, Meta Ads Scaling, Facebook Ads Optimization, Campaign Management, Campaign Audit, Facebook Retargeting, Creative Testing, Ad Creative Strategy, Ad Copywriting, Direct Response Marketing, Audience Targeting, Funnel Strategy, Conversion Tracking, Facebook Pixel, Meta CAPI, Conversion API, GoHighLevel, CRM Integration, Lead Tracking, Lead Nurturing, Performance Marketing, Paid Social, Instagram Advertising, eCommerce Advertising, Facebook Marketing, Social Media Advertising, Customer Acquisition, Cost Per Lead, Cost Per Acquisition, ROAS, CPA, CPL, Marketing Funnel, TOF, MOF, BOF, A/B Testing, Ad Testing, Competitor Research, Meta Ads Consultant, Facebook Ads Consultant, Media Buying, Digital Advertising.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.7k
Billed in all: $7,799$7.8k
$444 in the last 6 months
Across 16 contracts
Across 21 contracts
Earnings, last 30 days
Skill rankings: Top 10% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
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- #173Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #38Top 15%🇵🇰#38 of 290
- #219Facebook Marketing1,913 freelancers · 🇵🇰 #51Top 11%🇵🇰#51 of 437
- #219Media Buying1,414 freelancers · 🇵🇰 #33Top 15%🇵🇰#33 of 240
- #229Creative Strategy1,968 freelancers · 🇵🇰 #19Top 12%🇵🇰#19 of 144
- #231Social Media Ad Campaign1,959 freelancers · 🇵🇰 #40Top 12%🇵🇰#40 of 345
- #238Instagram Ad Campaign1,727 freelancers · 🇵🇰 #54Top 14%🇵🇰#54 of 405
- #270Social Media Marketing Strategy2,317 freelancers · 🇵🇰 #37Top 12%🇵🇰#37 of 353