Sam C.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I craft authentic brands by blending strategy and design, with a focus on clarity, consistency and lasting impact. My goal is to create identities that resonate, express your story visually, and are easy to implement across every part of your business. Working with me, you will: ✅ Receive a clear, strategic brand identity - not just a logo, but a system built for growth ✅ Delivered brand assets & templates that are practical, platform-ready and look great ✅ Get brand guidelines that are easy to use, so your team can apply branding consistently ✅ Work with a branding expert who understands positioning, messaging, and design ✅ Enjoy a smooth, structured process with transparency and clear deliverables I’m selective about who I work with - if this sounds like you, we could be a great fit: 🗣️ “We need more than just a AI logo - we need a brand that stands for something” 🗣️ “Our visuals feel inconsistent, and we don’t have clean modern brand” 🗣️ “We’ve outgrown our branding, and it’s time to reposition for our industry” 🗣️ “We want a strategic brand design that attracts and appeals to the right audience” 🗣️ “We need a brand designer who understands both branding AND business strategy” Not every client is the right fit - here are some signs we might not work well together: ❌ You just want a quick, trendy logo with no long-term brand strategy ❌ You’re looking for the cheapest option rather than branding that drives results ❌ You don’t believe in design as an investment in your business growth ❌ You’re expecting overnight success without the right marketing and brand positioning ❌ You prefer a hands-off approach rather than collaborating on a strategy that works This is what the right clients say about working with me: ⭐️⭐️⭐️⭐️⭐️ “"Working with Sam was an absolute pleasure. I am absolutely ecstatic with the result. Very glad I pulled the trigger. The process was highly professional start to finish and I was impressed with the level of detail throughout. I’ll certainly be working with Sam on an ongoing basis and would highly recommend him if you are looking to bring your brand to life. ” Wade N, Founder, Equal Seasons ⭐️⭐️⭐️⭐️⭐️ “Rebranding was a big step for us, especially since our old branding reflected an era we had outgrown. Sam immediately understood my brand better than I did. The result was a complete brand identity that positions us for success.” Jason P, Director, Atlantic Grappling Team ⭐️⭐️⭐️⭐️⭐️ “Branding has always felt overwhelming to me, with so many moving parts and no clear direction. Working with Sam completely changed that. Their process was structured, transparent, and tailored to my goals. The final result was a brand identity that feels authentic and impactful.” Deborah N, Director, Shed Leather About Me: I run Studio Hooroo, a strategic branding agency built to solve real-world branding challenges. Rooted in South East Queensland’s creative landscape and backed by a foundation in architecture and design, I bring clarity, structure, and bold creativity to brands that want to stand out. My work goes beyond visuals. I craft brands that are intentional, scalable, and built for impact. 📩 Message me if you’re ready to build a brand that lasts.