Kyle W.

If you're spending on marketing but growth feels harder than it should, I help founders and operators fix the strategy before burning more budget. I’ve led and advised growth strategy for brands ranging from venture-backed ecommerce to global leaders like Whirlpool and KitchenAid. I have battle-tested frameworks to deliver extremely customized work. Here's what I'll do for your business: • Diagnose what’s actually broken (funnel, positioning, analytics, org) • Prioritize the 20% of moves that drive 80% of growth • Translate strategy into execution teams can actually follow Typical engagements: • Growth strategy audits & roadmaps • Fractional leadership (CMO / CSO) • Analytics & attribution sanity checks --------- LinkedIn Recommendations: Christy Augustina - C.O.O. @ Bloomreach, Inc: "I had the pleasure of working with Kyle for nearly 2 years at Bloomreach. Kyle excels at strategic thinking, framing and initiatives and was very effective in creating strategic eCommerce plans with our customers. Customers found his approach very insightful and his recommendations clear on how to act." Scott Bailey, EVP Strategy & Analytics @ Aisle Rocket "Kyle is a rare breed in the world of marketing strategists. He is a big thinker, but also has an attention to the detail of execution that is essential in today's complex digital environment. That mix allows him to design strategic approaches that can "hit the ground running" and produce measurable results for his clients. As a bonus, he also has a unique sense of humor that makes working with him a pleasure." Kellie Jones, Director of Digital Marketing & e-Commerce @ Whirlpool Corporation "For the last 5 years Kyle has been my go-to guy for all things Digital strategy. Together we have built one of the fastest growing digital marketing programs at Whirlpool, one that brands and teams have continued to pick up and build upon as it continues to drive incremental revenue and business growth. No matter what project or team Kyle is on, he goes all in. His passion for his work, meeting business objectives, working outside of the box and bringing teams together is evident in everything he does. Kyle will go above and beyond to get teams just as excited about projects as he is, and deliver results that show for it. No matter the industry, the client or the project, Kyle will deliver with influence, confidence, trust and determination." Renee Martin, SVP / Group Creative Director @ Arc Worldwide “I’ve had the pleasure of partnering closely with Kyle on a variety of initiatives — from pitching new business to solving our clients biggest challenges to breaking through barriers with the power of marketing creativity. In the years we’ve worked together, I’ve seen him create programs with lasting impact — driving impressive results for our clients businesses and creating entirely new disciplines and dedicated teams within the agency. In other words, growth. As a creative, I’m amazed at how different we approach a challenge, but how complementary our efforts become. Not only is he a brilliant mind at work as a sole contributor, but he’s a partner that brings so much heart and quality to the initiatives at hand. I enjoy watching Kyle in action - seeking out different perspectives, quick on his feet to adapt and evolve ideas in such an effortless way and once in a while, throw in some comedic relief. It is genuinely an enamoring experience. Above all, Kyle is a dynamic storyteller. He knows how to create, package and build buy-in for ideas — one of the most important qualities to getting programs into the market. I feel so fortunate to have had the opportunity to partner with Kyle as he is one of my favorites to collaborate with. Kyle’s talent is undeniable, his potential unlimited.”