Lucia d.
Product Marketing & B2B Specialist | Ex-Samsung & Bain
I help startups, SaaS companies, and global brands grow through product marketing, go-to-market strategy, content marketing, and hands-on campaign execution. With experience across Samsung Electronics, Bain & Company, and fast-growing startups, I combine strategic thinking with execution - helping companies not only define their positioning and marketing strategy, but also create and launch the content and campaigns that drive real business growth. Unlike traditional consultants or strategists, I’m highly hands-on. I can support everything from GTM planning and messaging to social media content, copywriting, campaign execution, email marketing, landing pages, and short/long-form video editing. 🚀 Areas I Can Help With • Product Marketing & Go-to-Market Strategy • Brand Positioning & Messaging • Content Marketing Strategy • Social Media Marketing (LinkedIn, Instagram, TikTok) • Copywriting & Campaign Messaging • Email Marketing & CRM Campaigns • Launch Campaign Execution • LinkedIn Content & Thought Leadership • Landing Page Optimisation • Short-Form Video Editing & Content Creation • Cross-Channel Campaign Management • Marketing Project Coordination 📈 Experience & Results At Samsung Electronics (London), I worked on product marketing and digital campaigns across European markets, helping drive significant increases in user adoption, engagement, and active users across Samsung’s digital ecosystem. At Bain & Company (Madrid), I supported global marketing initiatives and flagship thought leadership campaigns for senior executive audiences, leading cross-channel campaign execution, CRM initiatives, landing page optimisation, creative asset development, and content distribution strategies. I’ve also worked with startups and SMEs across the UK and Europe, supporting growth through content creation, digital marketing, lead generation, and brand positioning. 🎯 What Makes Me Different I combine the strategic mindset of a Product Marketing Manager with the execution capabilities of a content and growth marketer. That means I can: • Define your positioning and GTM strategy • Create and execute campaigns • Write compelling copy • Develop social content • Coordinate creative assets • Edit short/long-form videos • Optimise marketing performance across channels Whether you need strategic direction, hands-on marketing support, or both — I can jump in quickly and help move projects forward efficiently. ⭐ Tools & Platforms LinkedIn Ads • HubSpot • Salesforce • Mailchimp • Google Analytics • Canva • WordPress • SEO Tools • CRM Platforms • Social Media Tools • DaVinci Resolve • Photoshop, InDesign & Premiere Pro If you’re looking for a marketing partner who can both think strategically and execute effectively - let’s connect.
Earnings and projects
Last 6 months ÷ 5 months active (since Jun 2026)
Last 6 months: $5.4k
Billed in all: $5,795$5.8k
$670 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 8% in Video Editing
Ranked by MRR among everyone on Upwork with the skill.
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- #123Content Marketing Strategy1,307 freelancers · 🇪🇸 #4Top 9%🇪🇸#4 of 22
- #123Brand Marketing1,198 freelancers · 🇪🇸 #1Top 10%🇪🇸#1 of 17
- #141Go-to-Market Strategy820 freelancers · 🇪🇸 #3Top 17%🇪🇸#3 of 21
- #163Marketing Management1,314 freelancers · 🇪🇸 #2Top 12%🇪🇸#2 of 23
- #189B2C Marketing1,239 freelancers · 🇪🇸 #1Top 15%🇪🇸#1 of 8