Lirong H.

I create fashion collections that not only look great but also define brand identity and market positioning. ▶️▶️With a background from Central Saint Martins and 8+ years of industry experience, I’ve worked across High Fashion, Athleisure, Streetwear, Sportswear and Outdoor Fashion—blending creativity, strategy, and technical expertise in every project. Why Brands Work With Me: 🔹 More Than Aesthetics – I design collections that tell a story, strengthen your brand, and connect with your audience. 🔹 From Concept to Production – I streamline the process, ensuring designs are both compelling and practical. 🔹 Versatile & Strategic – Whether high fashion, Athleisure, or streetwear, I merge function, style, and brand storytelling. What I Do: ✅ Brand Building & Creative Direction – Defining and refining your brand’s unique voice through design, storytelling, and strategic positioning. ✅ Collection Development – Designing market-ready collections tailored to your brand's vision. ✅ Tech Packs & Production Support – Delivering the details manufacturers need to produce high-quality garments. ✅ Textile & Material Innovation – Sourcing fabrics that strike the perfect balance between design, performance, and sustainability. Whether you’re an emerging brand looking to make a name for yourself or an established label refining your vision, I help bring bold, well-executed ideas to life. ✏️I Services： 🔴 Brand Strategy & Identity Development ：brand vision, positioning, and aesthetic direction. 🔴 Creative Direction & Fashion Consultation ：brand storytelling, social media strategy, style direction, and campaign concepts. 🔴 Trend Analysis & Concept Building ：Researching market trends 🔴 Apparel Design ( High Fashion /Outdoor Fashion/ Streetwear / Sportswear / Outdoor/ Athleisure/ Activewear / Womenswear/ Menswear/ Accessories/ Graphics design) 🔴 Collection Development (Sketching, Fabric Sourcing, Technical Specs, Tech packs) 🌍🤝PLUS+： Manufacturer & Supplier Network – I can connect you with reliable factories, material suppliers, and production partners, managing the process to ensure efficiency and high-quality results. 📩 Let’s build something great—reach out and let’s chat about your brand!