Reto S.

Hi, I'm Reto. My work sits at the intersection of consumer psychology, e-commerce strategy, and AI content creation. I hold a B.Sc. in Psychology. My quantitative thesis on AI acceptance in psychotherapy was graded 1.3, the German equivalent of an A, and the full paper is up in my portfolio. That background matters for marketing work: I'm not guessing at what drives clicks and conversions; I'm drawing on behavioral science to explain them. What I do: E-commerce and Amazon conversion: I build listing images, run A/B tests, and design A+ Content that moves product pages from "fine" to genuinely competitive. Right now this includes product development itself, from idea to launch. AI video and audio production: I handle the full creative pipeline. AI visuals, voiceovers, editing. No farming out pieces to three different people. I test new AI tools the week they come out, partly for client work, mostly out of genuine curiosity. Marketing strategy and prompt engineering: I write prompts that get real output quality from AI tools, not generic filler. I work in English and German, so DACH campaigns get the cultural nuance that translations miss. Research and analysis: My academic training in experimental methods translates directly to usability testing, survey design, and data work. I can read a methodology section and tell you what's wrong with it. Why clients come back: I'm structured, I communicate clearly, and I don't disappear mid-project. I pick up new tools fast and I'm honest when something isn't working. If a different approach would serve you better, I'll say so. If your project involves any of these areas, send me a message and we can figure out if it's a fit.