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Rafael S.
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Rafael S.

Email Marketing Specialist l Campaigns l Automation l Klaviyo Expert

📩 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 | 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 With 5+ years of experience, I help eCommerce brands maximize revenue through strategic email marketing, CRM automation, and customer retention campaigns. I’ve worked with DTC brands, publishers, and financial services, building data-driven strategies that drive real results. 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 𝗕𝗲𝘀𝘁 🔹 Full Email Automation Setup (Klaviyo, ActiveCampaign, HubSpot, etc...) 🔹 High-converting flows: Welcome, Post-Purchase, Winback, Abandoned Cart, Re-engagement... 🔹 Email Campaign Strategy (monthly calendars, segmentation, testing) 🔹 Deliverability Optimization (SPF/DKIM/DMARC, list health, warm-up, spam fixes) 🔹 SMS Flows & Omni-channel Integrations 🔹 Creative Email Copywriting & Template Design 𝗪𝗵𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲: 🔹I build automations that actually convert, not generic templates 🔹Clear structure + clear messaging = higher engagement & more sales 🔹Fast, transparent communication and reliable delivery 🔹Proven track record recovering 20–30% of revenue through flows 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗠𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗧𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗚𝗲𝘁 🔹20–30% of total revenue from automated flows 🔹Significant gains in open & click rates 🔹Higher retention and more repeat purchases 🔹Stronger CRM structure and predictable revenue from email 𝗟𝗲𝘁’𝘀 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿: Whether you're just starting or scaling fast, I can help you build a retention machine that keeps your customers coming back. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗿𝗼𝘄? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸!

🇧🇷Sao Paulo, Brazil$25/hr100% JSS4.96 (8)Since Mar 2025
GlobeUpwork

Earnings and projects

MRR
$3.8k

Last 6 months ÷ 6

World#8,898 / 412k
🇧🇷Country#155 / 4,647
Revenue, last 30 days
$4.9k

Last 6 months: $23k

World#5,793 / 412k
🇧🇷Country#112 / 4,647
Total earnings
$41k

Billed in all: $42k

World#88,822 / 412k
🇧🇷Country#910 / 4,647
Per project
$1.4k

$2.5k in the last 6 months

World#101,312 / 412k
🇧🇷Country#1,132 / 4,647
Projects, last 6 months
9

Across 10 contracts

50% fixed50% hourly
World#21,105 / 412k
🇧🇷Country#161 / 4,647
Projects in all
30

Across 33 contracts

67% fixed33% hourly
World#97,486 / 412k
🇧🇷Country#701 / 4,647

Earnings, last 30 days

$42.1k+$4.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$35.0k$37.5k$40.0k$42.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.76% in Email Management

Top 1% in 2 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #5Email Marketing Report133 freelancers · 🇧🇷 #1Top 4%
  2. #8Email Marketing Platform Support237 freelancers · 🇧🇷 #1Top 3%
  3. #20Email Marketing Consultation464 freelancers · 🇧🇷 #1Top 4%
  4. #26Email Campaign Optimization828 freelancers · 🇧🇷 #1Top 3%
  5. #30Email & Newsletter1,804 freelancers · 🇧🇷 #1Top 2%
  6. #38Email Management4,968 freelancers · 🇧🇷 #1Top 0.76%
  7. #46Email Campaign1,929 freelancers · 🇧🇷 #2Top 2%
  8. #65Email Deliverability1,880 freelancers · 🇧🇷 #1Top 3%