Joshua P.

CONCEPTUAL COPYWRITER: joshpoag.squarespace.com While new to Upwork, Josh is an award-winning copywriter with over 15 years of experience and has helped iconic brands—including Uber, Spotify, Delta, Budweiser, DraftKings, Coca-Cola, Harley-Davidson, Marriott, SuperPretzel, the NFL, MLB, and the NBA—tell their stories across campaigns, connect with cultural moments, and turn customers into loyal fans. Always putting himself in the customer's shoes, Josh uses key insights to inform his strategic work. This has enabled him to concept, execute, and lead successful content and campaigns from brief to production throughout his career, including: ✦ Spearheading successful Budweiser can launches and brand collaborations that exceeded social KPIs, boosted beer and merch sales, and generated millions in media impressions, including partnership campaigns with Uber, Harley-Davidson, the NBA, MLB, FIFA World Cup, and the USMNT. ✦ Managing Budweiser's content calendar for over three years and concepting and executing organic and paid social that led to a significant increase in engagement across platforms and content featured in Ad Age. ✦ Developing Budweiser's social tone of voice and platform guidelines. ✦ Concepting and writing Budweiser's national TVC to launch it's new Harley-Davidson can. ✦ Refining DraftKings' tone of voice to be more authentic and less transactional, increasing customer acquisition and retention. ✦ Spearheading a 360 campaign that led to six of the seven most successful weeks of customer acquisition in DraftKings' history.