Sally F.

5+ years running Shopify stores at scale, 60,000+ products managed across 20+ brands, with SEO performance up ~127% and conversion up ~89% through hands-on optimization. I also manage Amazon Seller Central, Google Shopping, and Facebook/Instagram catalog listings, so I keep product data accurate and optimized across every channel, not just Shopify. What I do: store setup, theme customization, custom Liquid development, bulk imports (Matrixify), POS-to-Shopify migrations, multi-channel listing management (Amazon, Google Shopping, Facebook), SEO, and analytics-driven merchandising. I catch data problems before they ship and don't invent variants or specs I can't verify. Key Skills - Shopify Management, Theme Customization & Custom Liquid Development - Multi-Channel Listings: Amazon, Google Shopping, Facebook/Instagram Catalog - Bulk Data Import & Migration (Matrixify, Clover-to-Shopify, POS exports) - SEO, PPC, Email & Affiliate Marketing - Merchandising: Promotions, Bundles, AOV Growth - Analytics & Reporting (Google Analytics, Shopify Analytics) Certifications Shopify, Project Management, Leadership & Business Practices (Coursera); Negotiation Skills & Workplace Psychology (UNICAF) Tools Shopify, Amazon Seller Central, Google Merchant Center, Facebook Commerce Manager, WooCommerce, Magento, Liquid, Canva, Semrush, Similarweb, Keyword Planner, MS Office, Adobe Creative Suite