Dmitrii E.

Marketing consultant, tracking & automation specialist, web developer

I am a freelancer with over 20 years of experience working both alone and in various teams. My main specializations are: ✅ Site tracking setup & sales funnels optimization: I am a specialist in end-to-end analytics and tracking system configuration. My mission is to help businesses speak the language of accurate numbers. Having worked as both a developer and an advertising specialist, I have the advantage of understanding the needs of an advertising specialist and the technical methods required to implement them. Maintaining a clean and simple tracking setup is crucial for businesses, as it provides them with clear, actionable insights and lays the foundation for informed decision-making. I have experience working with different tracking systems including Google Analytics (via Google Tag Manager - both client-side and server-side tracking) Google Ads (setup complex tracking cases, including offline conversions, 3rd party conversions, phone conversions, usage of Google Measurement protocol) Meta (setup complex tracking cases including offline conversions, 3rd party conversions, phone conversions, CAPI) Affiliates tracking setup - I used Tune (formerly HasOffers) to integrate with some affiliate networks like C2M, Affiliati, etc. Tik-Tok ads, snapchat, bing, taboola, outbrain, mgid, propeller ads (all including server-side tracking) Sales Channel Optimization: The overall result of my work is a detailed plan that includes: + current shortcomings in the analytics system + methods for collecting missing data + bottlenecks in the sales channel + possible ways to increase ROI + proposed options for UX or functionality split testing + analysis of user behavior across different audiences and sales channels. ✅ Digital marketing: I offer expertise in managing advertising campaigns, drawing from my experience as an in-house media buyer for various e-commerce businesses. These include companies specializing in beauty products, home goods, audio equipment. I also have an experience in scaling dropshipping models. ✅ Automation projects. I am skilled in streamlining business processes and boosting productivity through advanced automation solutions with some expertise in tracking solutions, databases retrieval & update, accounting, backups, AI-generated text content, AI-generated images, data analytics, AI-driven predictive goal scoring. ✅ BigCommerce platform projects: I participated in the development of BigCommerce apps, customizing app and Bigcommerce sale funnel functionality, enhancing front-end features with Stencil themes, and implementing analytics tracking scripts to maximize sales efficiency. ✅ PHP projects: I am well acquainted with frameworks such as Yii2, Laravel, Symfony. I mostly worked as web developer with different e-commerce projects ranging from simple online shops to complex sales management systems with various third-party integrations, including payment systems, analytical tools, CRMs, and advertising systems. I have extensive knowledge of SQL-driven databases, primarily MySQL or PostgreSQL. A lot of projects were completed with the different e-commerce platforms like Shopify, WooCommerce, Ultracart, Sticky. Additionally, I possess strong front-end development skills, with expertise in JavaScript, jQuery, TypeScript, React.js, CSS, and HTML. ✅ Project Management: I have experience managing a small team of up to 7 people with numerous projects successfully completed. *** I believe the most valuable qualities of an IT specialist are adaptability in the ever-changing IT world and a strong focus on problem-solving within the constraints of available resources. I am particularly interested in the application of artificial intelligence in development and digital marketing.