Ryan M.

I am a marketing analytics professional with expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, and Meta (Facebook) Conversions API. I specialize in implementing and optimizing tracking solutions to ensure accurate data collection and actionable insights for better decision-making. ✔ GA4 Implementation & Custom Event Tracking – Setting up GA4 properties, configuring custom events, and ensuring accurate reporting. ✔ Google Tag Manager (GTM) Setup & Debugging – Implementing tags, triggers, and variables to streamline tracking and resolve data collection issues. ✔ Google Ads Conversion Tracking – Setting up Enhanced Conversions, Offline Conversions, and Server-Side Tracking for more reliable attribution. ✔ Meta Conversions API (CAPI) – Implementing server-side tracking for Meta Ads, improving event match quality, and boosting campaign performance. ✔ CRM & Ad Platform Integrations – Connecting CRMs with Google Ads and Meta Ads for better audience targeting, lead capture, and conversion tracking. ✔ Cross-Domain & Consent Mode Implementation – Maintaining compliance while ensuring data accuracy across websites and platforms.