Guy L.

E-Commerce Growth Expert, Meta & Google Digital Ad Services

I have more than 15 years of experience in e-commerce as former Director of Marketing at a leading art e-commerce brand in the United States. Now I'm helping e-commerce brands grow with ads and hands on coaching. I specialize in working with small and mid-sized DTC brands that need help across the marketing funnel. --- What makes me different? I have the resources and knowledge of an agency but operate as a hands on consultant. I can staff each project based on the clients requirements while remaining as hands-on as dedicated coach would be. --- Paid Ads ATRCT will handle every step, from initial strategy and setup all the way through ongoing enhancements on Google, Meta, or both. We’ll schedule regular check-ins to review upcoming changes, let you know where we’ll need your input, and outline the results you can look forward to. Our process begins with a thorough audit of your current accounts, followed by a jointly developed, prioritized action plan. Scope - Google Search Ads & Shopping Ads - Meta ads management - Campaign & account optimizations - Feed set up & optimization - Keyword research and grouping analysis - Standard reporting - Conversion tracking auditing - Pixel & conversion API optimization - Account restructure - Audience creation - Ad Copy & Creative optimization - Smart Bidding optimization Additionally you'll receive: 1. Dashboards & reports you can access 24/7 for transparency 2. Dedicated creative production 3. I actively manage the accounts, rather than passive management by junior media buyers 4. No long term contracts or cancellation fees --- Our Process 1. We set up an intro call to discuss the project 2. Depending on the project, I'm granted read access on any platforms involved to do a deep analysis and come up with a proposal for the project 3. After the call, you can read over the proposal and decide if you'd like to proceed 4. Upon accepting the proposal we get to work and deliver results Growth Strategy Deep Dives I’ll evaluate your brand’s sales figures, how you allocate your media budget, and the performance of your merchandising and channel approaches for Meta, Google, and email. From there, I’ll provide a comprehensive set of recommendations designed to optimize your marketing strategy. - Full funnel (paid channels & email) account audit, plus suggestions and dedicated time to discuss and strategize about putting those suggestions into action. - Set up analytics, conversion tracking, and a marketing effectiveness measurement dashboard (+GA4 setup) - Guidance to help clear roadblocks, along with actionable recommendations and strategy sessions. - Analysis of your website user experience with clear ideas on how to make improvements. - A deep dive into your marketing resource deployment—budgets, media spending, and team structure—followed by a strategic plan for achieving your growth goals and cutting wasted spend. - On-demand support and insights about any other areas of your business you’d like to address