Hajar B.

7+ years engineering go-to-market systems, outbound pipelines, and automated sales workflows across B2B, B2C, and B2B2C. I don't write generic scripts, and I don't buy dirty lead lists. Most acquisition engines collapse for two reasons: technical bottlenecks that burn domains and waste sales hours, or high-friction messaging buyers ignore. I fix both. Track record → 98% delivery restored, plus thousands of leads recovered. Diagnosed campaigns failing on list quality rather than infrastructure, then rebuilt and re-verified the data. → 50+ executive discovery calls booked in a single engagement, through research-based ICP targeting and low-friction messaging. → 100+ ICP-qualified contacts per engagement, filtered by seniority, company size, and industry. → 80% reduction in manual operational work through automation across lead hygiene, campaign monitoring, CRM routing, and document generation. How I can help → GTM strategy. Market entry across B2B, B2C, and B2B2C: ICP, positioning, sales KPIs, discovery process, and the execution roadmap. → Outbound architecture. Email infrastructure, deliverability, domain routing, and multi-channel outreach built as one connected system. → Sales workflow automation. CRM sync, lead routing, and enrichment pipelines that strip the manual layer out of daily operations. → Conversion copywriting. Messaging built on real buyer research and written per segment, not recycled templates. → Data hygiene and verified lists. Sourcing, cleaning, and verification matched to your ICP, so bad data never burns your domain. My approach: diagnose where the pipeline is actually breaking, automate the manual work, write the copy that converts, and measure the impact. I've also worked inside an ISO and compliance environment building documentation and workflow systems, and I'm completing a law degree. That shapes how I build: documented, traceable, and structured to hold up under scrutiny. Open to consulting projects, one-time diagnostics, fractional engagements, and full-time roles.