Lawnya B.

I'm a digital marketing strategist with 𝟳+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 helping businesses build stronger brands, generate leads, and grow through social media, Meta Ads, AI-powered content, and email marketing. Over the years, I've managed marketing for businesses across 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲, 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆, 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, adapting strategies to different audiences, brand voices, and business goals. My work combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗽𝗮𝗶𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, allowing me to manage campaigns from planning and content creation through execution, optimization, and reporting. 𝗠𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗵𝗮𝘀 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 𝗙𝗼𝗿𝗯𝗲𝘀, 𝗩𝗲𝗿𝗮𝗻𝗱𝗮, 𝗮𝗻𝗱 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲. I don't believe marketing should simply look good. 𝗜𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁, 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗹𝗲𝗮𝗱𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. 𝗪𝗵𝗮𝘁 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵 • Social Media Strategy & Management • Content Strategy & Monthly Content Calendars • Instagram, Facebook & LinkedIn Marketing • Meta Ads & Lead Generation • Email Marketing & Campaign Management • AI-Powered Content Creation • AI-Generated Video Content • Real Estate Property Walkthrough Videos • Canva Design & Creative Direction • Short-Form Video Editing • Community Management • Analytics, Reporting & Performance Optimisation 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜'𝘃𝗲 𝗪𝗼𝗿𝗸𝗲𝗱 𝗪𝗶𝘁𝗵 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 One of my strongest areas, with experience supporting US real estate companies and individual agents through content strategy, branding, AI-generated property videos, Meta Ads, email marketing, and marketing operations. 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 & 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 Marketing for doctors, aesthetic clinics, and healthcare-focused brands, including educational content, paid campaigns, AI-powered creatives, and patient-focused marketing. 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 & 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 Building visual content strategies and campaigns designed to strengthen brand positioning, engagement, and customer interest. 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 Creating content, campaigns, and paid marketing systems tailored to products, services, and different customer journeys. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 - 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗳 𝗹𝘂𝘅𝘂𝗿𝘆 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 𝗙𝗼𝗿𝗯𝗲𝘀, 𝗩𝗲𝗿𝗮𝗻𝗱𝗮, 𝗮𝗻𝗱 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲. - 𝗚𝗿𝗲𝘄 𝗮𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗳𝗿𝗼𝗺 𝟯𝟬𝟬 𝘁𝗼 𝟰𝟬,𝟬𝟬𝟬+ 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆. - 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟭.𝟰𝗠+ 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘃𝗶𝗱𝗲𝗼 𝘃𝗶𝗲𝘄𝘀. - 𝗣𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝘄𝗮𝗹𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘃𝗶𝗱𝗲𝗼𝘀 𝘂𝘀𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗽𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘀. - 𝗣𝗹𝗮𝗻𝗻𝗲𝗱, 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱, 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗱 𝗠𝗲𝘁𝗮 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗛𝗶𝗿𝗲 𝗠𝗲 I don't simply complete marketing tasks. 𝗜 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. I can take a campaign from strategy and planning to content creation, publishing, paid promotion, optimisation, and reporting without needing to be told what to do at every step. I'm proactive, organised, detail-oriented, and comfortable working directly with business owners and remote teams across different time zones. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗵𝗼 𝗰𝗮𝗻 𝘁𝗵𝗶𝗻𝗸 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆, 𝗲𝘅𝗲𝗰𝘂𝘁𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆, 𝗮𝗻𝗱 𝘁𝗮𝗸𝗲 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽, 𝗜'𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁.