Julia C.
Marketing Strategist | Social Media, Content Systems & AI Workflows
I help personal brands, founders, experts, and businesses grow across Instagram, TikTok, LinkedIn, and YouTube with strategic content, clear positioning, and AI-powered content systems. My work is focused on turning social media into a real growth channel, not just a place to post. I help brands clarify their message, create content that builds authority, improve how they are perceived online, and structure a content process that is consistent, intentional, and connected to business goals. Through my experience managing personal brands and social media strategies end-to-end, and as the co-founder of Alpine Reach, I bring both creative direction and operational structure to help brands increase visibility, build trust, and create more qualified opportunities online. What I do: - Marketing strategy for business growth - Social media positioning, audience targeting, and messaging clarity - Content strategy + editorial planning (pillars, series, weekly rhythm) - Conversion copywriting (hooks, captions, CTAs) - Short-form video scripting (Reels / TikTok / Shorts) - Lead generation systems + ManyChat automations - Workflow & content operations setup (ClickUp / Notion) - Performance tracking & data analysis (content analytics, engagement insights, competitive monitoring) How I help: - Turn random content into a consistent strategy with a clear direction - Diagnose what's blocking growth (message, offer, audience, content structure) - Build a content plan aligned with your funnel (visibility → trust → leads) - Deliver publish-ready assets: scripts, captions, CTAs, and funnel flows What you can expect: - More qualified leads coming from social media - Stronger positioning and a clearer brand presence - Content that builds authority (not just engagement) - Predictable output, consistency, and faster decision-making - Decisions backed by real data, not guesswork — I track what's working and adjust accordingly AI Tools I work with daily: Claude | Codex | ChatGPT | ElevenLabs | Higgsfield | GHL | ManyChat | CapCut | Canva | ClickUp | Notion If you want a partner to build your strategy and content engine with clarity, structure, and results, let's talk
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $34k
Billed in all: $63,567$64k
$1.8k in the last 6 months
Across 21 contracts
Across 27 contracts
Earnings, last 30 days
Skill rankings: Top 0.24% in Canva
Top 1% in 13 of 16 skills, ranked by MRR among everyone on Upwork with the skill.
- ManyChat430 freelancers · 🇧🇷 #1Top 0.47%🇧🇷#1 of 10
- #4Personal Branding613 freelancers · 🇧🇷 #1Top 0.65%🇧🇷#1 of 5
- #9CapCut3,760 freelancers · 🇧🇷 #1Top 0.24%🇧🇷#1 of 50
- #14Notion2,323 freelancers · 🇧🇷 #1Top 0.60%🇧🇷#1 of 51
- #18ClickUp2,407 freelancers · 🇧🇷 #1Top 0.75%🇧🇷#1 of 32
- #23YouTube4,450 freelancers · 🇧🇷 #1Top 0.52%🇧🇷#1 of 55
- #23Social Media Lead Generation3,113 freelancers · 🇧🇷 #1Top 0.74%🇧🇷#1 of 30
- #25Digital Marketing Materials1,754 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 44