Skip to content
BackNov 7
Julia C.
Upwork badge

Julia C.

Marketing Strategist | Social Media, Content Systems & AI Workflows

I help personal brands, founders, experts, and businesses grow across Instagram, TikTok, LinkedIn, and YouTube with strategic content, clear positioning, and AI-powered content systems. My work is focused on turning social media into a real growth channel, not just a place to post. I help brands clarify their message, create content that builds authority, improve how they are perceived online, and structure a content process that is consistent, intentional, and connected to business goals. Through my experience managing personal brands and social media strategies end-to-end, and as the co-founder of Alpine Reach, I bring both creative direction and operational structure to help brands increase visibility, build trust, and create more qualified opportunities online. What I do: - Marketing strategy for business growth - Social media positioning, audience targeting, and messaging clarity - Content strategy + editorial planning (pillars, series, weekly rhythm) - Conversion copywriting (hooks, captions, CTAs) - Short-form video scripting (Reels / TikTok / Shorts) - Lead generation systems + ManyChat automations - Workflow & content operations setup (ClickUp / Notion) - Performance tracking & data analysis (content analytics, engagement insights, competitive monitoring) How I help: - Turn random content into a consistent strategy with a clear direction - Diagnose what's blocking growth (message, offer, audience, content structure) - Build a content plan aligned with your funnel (visibility → trust → leads) - Deliver publish-ready assets: scripts, captions, CTAs, and funnel flows What you can expect: - More qualified leads coming from social media - Stronger positioning and a clearer brand presence - Content that builds authority (not just engagement) - Predictable output, consistency, and faster decision-making - Decisions backed by real data, not guesswork — I track what's working and adjust accordingly AI Tools I work with daily: Claude | Codex | ChatGPT | ElevenLabs | Higgsfield | GHL | ManyChat | CapCut | Canva | ClickUp | Notion If you want a partner to build your strategy and content engine with clarity, structure, and results, let's talk

🇧🇷Atibaia, Brazil$40/hr100% JSS4.49 (8)Since Mar 2025
GlobeUpwork

Earnings and projects

MRR
$5.6k

Last 6 months ÷ 6

World#4,300 / 412k
🇧🇷Country#83 / 4,647
Revenue, last 30 days
$4.7k

Last 6 months: $34k

World#6,333 / 412k
🇧🇷Country#121 / 4,647
Total earnings
$60k

Billed in all: $64k

World#65,202 / 412k
🇧🇷Country#678 / 4,647
Per project
$3.2k

$1.8k in the last 6 months

World#53,202 / 412k
🇧🇷Country#645 / 4,647
Projects, last 6 months
19

Across 21 contracts

19% fixed81% hourly
World#6,608 / 412k
🇧🇷Country#38 / 4,647
Projects in all
19

Across 27 contracts

22% fixed78% hourly
World#138,388 / 412k
🇧🇷Country#1,068 / 4,647

Earnings, last 30 days

$63.6k+$4.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$57.5k$60.0k$62.5k$65.0kOct 8Oct 23Nov 7

Skill rankings: Top 0.24% in Canva

Top 1% in 13 of 16 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 2ManyChat430 freelancers · 🇧🇷 #1Top 0.47%
  2. #4Personal Branding613 freelancers · 🇧🇷 #1Top 0.65%
  3. #9CapCut3,760 freelancers · 🇧🇷 #1Top 0.24%
  4. #14Notion2,323 freelancers · 🇧🇷 #1Top 0.60%
  5. #18ClickUp2,407 freelancers · 🇧🇷 #1Top 0.75%
  6. #23YouTube4,450 freelancers · 🇧🇷 #1Top 0.52%
  7. #23Social Media Lead Generation3,113 freelancers · 🇧🇷 #1Top 0.74%
  8. #25Digital Marketing Materials1,754 freelancers · 🇧🇷 #1Top 1%