Juliana P.

UI/UX Designer | Product Designer | 6+ YoE in building SaaS

🎨 UI/UX Designer | Product Designer | Branding & Visual Expert | Graphic Designer | 6+ Years of Experience Hi, I'm Juliana. I like to think of myself as a solution artist for complex workflows. I'm a UI/UX and Product Designer with over six years of experience, and I'm passionate about transforming complicated operational processes into intuitive digital products that people enjoy using. My work has primarily focused on B2B SaaS, designing for professionals in industries such as logistics, supply chain, and construction. I've designed end-to-end platforms that simplify everything from international shipping operations and customer management to material ordering, delivery tracking, and project coordination. I enjoy working on products where multiple stakeholders, business rules, and complex workflows need to come together in a seamless user experience. Beyond client work, I love exploring emerging AI technologies to improve my design process. I'm currently building my own budgeting app as a solo creator, using tools like Figma MCP and Claude Code to accelerate ideation, prototyping, and development. This hands-on experimentation allows me to bridge the gap between design and implementation while staying at the forefront of modern product development. Whether I'm joining an existing team or building a product from the ground up, my goal is always the same: to create thoughtful, user-centered experiences that solve real business problems while making complex systems feel simple. 🧠 My Core Strengths: - End-to-end product design (web + mobile) - UX research, user flows, journey mapping - UI design: clean, responsive, modern - Wireframes, mockups & interactive prototypes - SaaS dashboard and CRM design - Landing pages and high-converting UI - Brand identity (logos, color systems, typography) - Design systems and scalable component libraries - Graphic design & illustration for digital assets 🛠 My Toolbox: - AI : Claude Code, Kittl, Notebooklm, chatgpt, Bolt, Figma Make, Gemini, Midjourney, Higgsfield - UI/UX & Prototyping: Figma, Framer, Adobe XD, Marvel, Whimsical - Design & Graphics: Illustrator, Photoshop, After Effects, Audition - Workflow & Handoff: Notion, Slack, Miro - Testing & Optimization: Usability Testing, A/B Testing, Analytics Integration, Fullstory, Useberry - Bonus Skills: motion design, sound editing, visual storytelling, graphic designer 🌟 What Sets Me Apart: - I don’t just “make things pretty”—I design with purpose. Every choice is backed by research, user insights, and testing. - I bring structure to creativity. From planning to execution, I keep the design process smooth, strategic, and transparent. - I’m both a thinker and a doer. I can lead a project’s UX direction or dive deep into the UI details with equal enthusiasm. - I’m highly collaborative, proactive, and adaptable—equally comfortable working solo, with your devs, or within a product team. **📌 Project Highlights** * Designed and launched a construction management SaaS platform, streamlining material ordering, delivery, and tracking workflows. * Designed and launched a mobile app that simplifies export and import logistics for SMEs. * Created an intuitive, multi-platform CRM dashboard that improved daily operational workflows for logistics teams. * Built and maintained a scalable design system from the ground up, ensuring visual consistency and accelerating product development across multiple platforms. * Designed the UI/UX and visual identity for a logistics SaaS platform, including responsive dashboards, quotation management, and freight rate tracking. * Led the migration of the product design workflow from Adobe XD to Figma, improving collaboration, design consistency, and team efficiency. * Delivered branding, UI/UX, and graphic design solutions for international clients, including a U.S. museum, a children's book publisher, and an ISO certification company. 🌐 Languages: Indonesian - Native English – IELTS Band 7.0 Japanese – JLPT N5 (Currently preparing for N3) 💬 Let’s Work Together! If you're looking for a reliable designer who understands both business goals and user behavior, I’d love to collaborate on your next product, app, or brand. Whether you need help building a design system, redesigning your app, or creating a fresh visual identity, I’m here to make it happen—creatively and strategically. Ready to bring your vision to life? Let’s chat!