Santiago A.

Art Director | Brand Identity & Social Media Systems | Ex Red Bull

Your brand needs to look sharp and convert, not just look pretty. Ex-Red Bull Art Director with 8+ years building brand identities and social media systems for brands like Burger King, JetSMART and Changan Auto. I design systems, not one-off posts. Recent client feedback (5.0): "Strong art direction and brand-thinking skills rather than simply a production designer… a system that can scale across different creative disciplines while maintaining consistency." What I do: — Brand identity systems: logo, typography, color, guidelines your team can actually use. — Social media systems: content templates, formats for IG/TikTok/LinkedIn, reel covers, highlight icons, built to stay consistent without a designer on call. — Art direction: campaign concepts, key visuals, creative direction for shoots. — Motion graphics: animated logos, story ads, social reels. How I work: Clear rationale behind every design decision — you'll always know why, not just what. I've directed creative in-house at Red Bull, in agencies (DDB, Wolf BCPP, Cheil), and for corporate clients like Canada Dry and Principal Financial Group at 20+ assets/week. Fast, on-brand, and communicative throughout. Practical: After Effects, Illustrator, Photoshop, InDesign, Figma, Premiere Pro. Based in Zagreb (CET), with solid overlap across EU and US hours. Fluent in English, Spanish and Portuguese. Next step: Not sure what your brand needs yet? Book my 1-hour Brand & Social Direction consultation, you'll leave with a written diagnosis and a prioritized action plan. Or send me a message about your project. If you need a designer who thinks in systems, not just individual pieces, let's talk.