Magdalena T.
Social Media Manager for Luxury, Wellness & Beauty Brands
I help premium brands in wellness, beauty, and premium end build a strong, consistent digital presence, with content that feels elevated, aligned, and rooted in strategy. From skincare and premium wellness to luxurious lifestyle brands, and high-end retail, I’ve helped brands turn their social presence into a true reflection of their values and product experience. Most clients come to me when they’re ready to stop posting reactively and start showing up with clarity, intention, and consistency. I design systems that blend creative direction with performance: so your content doesn’t just look beautiful, it works. I also integrate AI-generated visuals where it supports the brand aesthetic. Recent results: ✳️ Grew a premium wellness brand from 1.5K to 11K followers organically in 9 months. ✳️ Tripled engagement + positioned an aesthetic clinic as a niche leader. ✳️ Launched a dermocosmetic brand with a content system that drove measurable sales. Whether you're launching, refining, or scaling, I bring conversion-ready messaging, visual clarity, and strategic consistency: with plenty of creativity along the way. How we work together: ▸ Monthly content calendar mapped to your tone, pillars & goals. ▸ Captions, hashtags & scheduling optimized for reach + resonance. ▸ Visual direction & feed styling aligned with your brand identity. P.S: I'm Argentinian-Italian, lived in Huston-Texas, studied in New York, based in Barcelona since 2020 and currently travelling as a digital nomad. ✨ Message me if you’re ready to elevate your content presence with intention.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $40k
Billed in all: $93,444$93k
$1.6k in the last 6 months
Across 26 contracts
Across 53 contracts
Earnings, last 30 days
Skill rankings: Top 0.17% in Canva
Top 1% in 10 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- Personal Branding613 freelancers · 🇦🇷 #1Top 0.49%🇦🇷#1 of 10
- #4Content Planning928 freelancers · 🇦🇷 #1Top 0.43%🇦🇷#1 of 15
- #13Storytelling2,569 freelancers · 🇦🇷 #1Top 0.51%🇦🇷#1 of 48
- #21TikTok4,101 freelancers · 🇦🇷 #1Top 0.51%🇦🇷#1 of 69
- #23Creative Strategy1,968 freelancers · 🇦🇷 #2Top 1%🇦🇷#2 of 27
- #29Canva17,402 freelancers · 🇦🇷 #2Top 0.17%🇦🇷#2 of 198
- #30Instagram7,103 freelancers · 🇦🇷 #1Top 0.42%🇦🇷#1 of 86
- #30Creative Direction2,705 freelancers · 🇦🇷 #1Top 1%🇦🇷#1 of 54