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Carolina T.
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Carolina T.

Google Ads, Meta Ads & Advanced Tracking (GTM, GA4, CAPI)

I help businesses generate leads and sales through well-structured Google Ads and Meta Ads campaigns, supported by solid tracking and clean data. With 8+ years of experience, I focus on performance, clarity, and measurable results — not guesswork. My work is based on defined scopes, clear milestones, and data-driven decisions. What I can help you with: • Google Ads & Meta Ads campaign setup and management • Conversion tracking with Google Tag Manager and GA4 • Meta Pixel & Conversion API (CAPI) implementation • Lead generation and eCommerce funnels • Tracking audits and performance optimization I’ve worked both in agencies and in-house teams, which allows me to understand business priorities, internal processes, and decision-making beyond ads alone. I mainly work with Spanish and European markets, and I’m fluent in Spanish (native) and English. If you have a clearly defined goal and want campaigns built with proper tracking and structure, feel free to reach out.

🇪🇸Madrid, Spain$25/hr100% JSS4.60 (2)Since Mar 2025

Earnings and projects

MRR
$845

Last 6 months ÷ 6

World#55,538 / 412k
🇪🇸Country#507 / 4,023
Revenue, last 30 days
$781

Last 6 months: $5.1k

World#50,618 / 412k
🇪🇸Country#417 / 4,023
Total earnings
$7.1k

Billed in all: $7.5k

World#225,300 / 412k
🇪🇸Country#2,177 / 4,023
Per project
$1k

$5.1k in the last 6 months

World#123,021 / 412k
🇪🇸Country#1,215 / 4,023
Projects, last 6 months
1
0% fixed100% hourly
World#128,095 / 412k
🇪🇸Country#1,171 / 4,023
Projects in all
7
14% fixed86% hourly
World#236,190 / 412k
🇪🇸Country#2,210 / 4,023

Earnings, last 30 days

$7.5k+$781 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6.5k$7.0k$7.5k$8.0kOct 9Oct 24Nov 8

Skill rankings: Top 12% in WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #127Paid Social670 freelancers · 🇪🇸 #2Top 19%
  2. #275Paid Media1,517 freelancers · 🇪🇸 #1Top 18%
  3. #286Instagram Ad Campaign1,727 freelancers · 🇪🇸 #3Top 17%
  4. #453Social Media Lead Generation3,113 freelancers · 🇪🇸 #4Top 15%
  5. #480Google Analytics 42,201 freelancers · 🇪🇸 #11Top 22%
  6. #671Google Tag Manager3,074 freelancers · 🇪🇸 #16Top 22%
  7. #978Facebook Ads Manager6,091 freelancers · 🇪🇸 #8Top 16%
  8. #989Social Media Advertising7,006 freelancers · 🇪🇸 #8Top 14%