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Ioana Maria B.
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Ioana Maria B.

Beauty UGC Video Ads Creator | 60+ Brands | TikTok & Meta Ads

I create UGC video ads for beauty and skincare brands that stop the scroll on TikTok, Instagram Reels, and Meta and turn viewers into buyers. I’ve worked with 60+ brands, including international clients, and they come back for the same reasons: I’m on time, I’m clear, and I deliver professional work without making you chase me. Here is how it works. You send the brief, and I reply quickly with a clear plan: concept, hooks, and script. I keep you updated at every step, and your videos arrive within 3 days at most, unless we agree on a different timeline, ready to post and formatted for your platform. Every video is hook-first and shot to feel native to the feed, so it performs like a paid ad without looking like one. I offer product demos, unboxings, testimonials, and before-and-after videos, with multi-hook concepts and scripts so you can A/B test different angles. Editing and post-production are included, and I also create content for TikTok Shop, Amazon listings, and Shopify product pages. I work in English, Italian, Spanish, and Romanian, so one creator can adapt your concept for several markets with native-sounding delivery. Everything is shot on an iPhone 15 Pro with professional lighting and audio. Send me your product, your target market, and where the ads will run, and I’ll reply with three hook ideas tailored to your brand.

🇮🇹Trento, Italy$80/hr100% JSS5.00 (15)Since Mar 2025

Earnings and projects

MRR
$481

Last 6 months ÷ 6

World#79,665 / 412k
🇮🇹Country#424 / 3,095
Revenue, last 30 days
$80

Last 6 months: $2.9k

World#94,411 / 412k
🇮🇹Country#567 / 3,095
Total earnings
$6.3k
World#235,082 / 412k
🇮🇹Country#1,563 / 3,095
Per project
$111

$115 in the last 6 months

World#298,731 / 412k
🇮🇹Country#2,315 / 3,095
Projects, last 6 months
25

Across 28 contracts

100% fixed0% hourly
World#4,049 / 412k
🇮🇹Country#17 / 3,095
Projects in all
57

Across 63 contracts

100% fixed0% hourly
World#53,504 / 412k
🇮🇹Country#380 / 3,095

Earnings, last 30 days

$6.3k+$80 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6,200$6,250$6,300$6,350Oct 8Oct 23Nov 7

Skill rankings: Top 8% in Unboxing Video

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Unboxing Video83 freelancers · 🇮🇹 #1Top 8%
  2. #8How To65 freelancers · 🇮🇹 #1Top 12%
  3. #79Product Review552 freelancers · 🇮🇹 #1Top 14%
  4. #80Product Demonstration291 freelancers · 🇮🇹 #2Top 27%
  5. #170Video Ad Campaign925 freelancers · 🇮🇹 #1Top 18%
  6. #372Ad Creative1,402 freelancers · 🇮🇹 #1Top 27%
  7. #480Short Video Ad2,220 freelancers · 🇮🇹 #6Top 22%
  8. #595Content Editing3,676 freelancers · 🇮🇹 #9Top 16%