Hyesu J.

Designing products and brands built to launch, scale, and grow. I help growth-stage startups turn ideas into products that gain traction by aligning product, brand, and user experience from the start. I'm a Brand & Product Design Director with 7+ years of experience across UX consulting, B2B SaaS, beauty e-commerce, community platforms, generative AI, and fintech. My work spans both brand and product, from defining positioning and visual identity to designing intuitive product experiences. I focus on creating cohesive systems that scale alongside the business. I also co-founded an influencer platform, which shaped how I approach early-stage product development. I prioritize speed, scalability, and clear communication to help teams make informed decisions, validate ideas, and iterate using user insights and data. I work as a long-term design partner, helping teams maintain consistency across product, brand, and communication while adapting to changing business needs. ─ What I bring • End-to-end design across brand, product, and digital experiences • Strategic thinking connecting user needs with business outcomes • Clear, adaptive communication for fast-moving teams • Strong attention to detail with a systems-driven approach My approach • Insight & Research - users, market, and positioning • Direction - vision, narrative, and design principles • System Design - scalable brand and product systems • Iteration - refinement through feedback and real-world context • Delivery & Growth - launch, evolve, and support long-term