Gabriela S.
Instagram & TikTok | Aesthetic Content & Brand Direction & Growth
Your social media isn’t just content, it’s a first impression. I make sure it’s unforgettable. I’m a social media growth strategist and aesthetic content curator specializing in Instagram and TikTok. I work with small businesses and personal brands who want more than a posting schedule, they want a cohesive visual identity, a distinct brand voice, and content that actually converts attention into growth. What sets me apart: I don’t work from templates. Every feed I manage is built from scratch around your brand’s aesthetic direction, niche, and audience psychology. Think less “Canva post on Tuesday” and more creative strategy rooted in intentional storytelling, visual cohesion, and platform-native content that feels native, not manufactured. Here’s what I bring to your brand: ↳ Instagram & TikTok growth strategy built around your niche ↳ Aesthetic feed curation & visual brand direction ↳ Short-form video concepts, Reels & TikTok content creation ↳ Content calendars built around trends, hooks & brand voice ↳ Caption copywriting, hashtag research & profile optimization ↳ Organic growth — no shortcuts, no bots, no recycled templates I specialize in lifestyle, architecture, fashion, and creative brands, spaces where aesthetics aren’t optional, they’re the product. If you’re ready to stop blending in and start building a social presence that looks like it has a creative director behind it, let’s talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.3k
Billed in all: $8,727$8.7k
$667 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 9% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
- #19Social Media Page Setup203 freelancers · 🇵🇱 #1Top 9%🇵🇱#1 of 1
- #233Art Direction1,623 freelancers · 🇵🇱 #3Top 14%🇵🇱#3 of 15
- #288SEO Setup & Configuration1,493 freelancers · 🇵🇱 #5Top 19%🇵🇱#5 of 14
- #466TikTok4,101 freelancers · 🇵🇱 #4Top 11%🇵🇱#4 of 26
- #594Brand Identity4,932 freelancers · 🇵🇱 #9Top 12%🇵🇱#9 of 63
- #753Instagram7,103 freelancers · 🇵🇱 #9Top 11%🇵🇱#9 of 38
- #1,221Content Creation11,949 freelancers · 🇵🇱 #5Top 10%🇵🇱#5 of 53
- #2,091Content Writing23,843 freelancers · 🇵🇱 #12Top 9%🇵🇱#12 of 98