Nabin K.
Paid Ads Specialist | Social & Programmatic Advertising Expert
Hello! I’m a results-driven Paid Ads Specialist with 3+ years of hands-on experience running, optimizing, and scaling high-performance ad campaigns across both Social (Meta, TikTok, Snapchat, Pinterest) and Programmatic platforms (DV360, The Trade Desk, Amazon Ads, Google Ads). With a Master’s Degree in Marketing and a strong passion for branding and performance advertising, I deliver value-driven marketing strategies that convert, scale, and help businesses grow profitably. Currently, I work at one of Australia’s leading media agencies, where I manage campaigns for top-tier brands across Beauty, Entertainment, Professional Sports, and Beverage industries. I’ve executed campaigns with a total spend exceeding $15M+, and I currently manage accounts with monthly budgets surpassing $500,000. What I Can Help You With: Social Media Advertising (Meta, TikTok, Snapchat, Pinterest) - End-to-end campaign planning, setup, structuring, optimization & reporting - Smart budget allocation & scaling strategies - A/B testing, retargeting, and full-funnel campaigns - Advanced audience targeting to hit your performance goals - Creative recommendations based on platform trends & user behavior Programmatic & Google Advertising (DV360, The Trade Desk, Amazon Ads, Google Ads) - Demand Gen & YouTube campaign strategy and optimization - Google Ads setup, keyword research, optimization & reporting - Data-driven recommendations to improve ROAS & reduce wasted spend - Weekly, monthly, and end-of-campaign reporting - Insightful analysis to guide future planning I’m easy to communicate with, calm under pressure, and highly detail-oriented with a strong focus on performance. I bring a sharp analytical mindset and a genuine passion for helping brands grow. With experience in both performance-driven and brand-focused campaigns, I’m comfortable managing budgets of all sizes from small businesses just starting out to large-scale accounts. Whether you’re launching new campaigns, optimizing existing ones, or scaling aggressively, I’ll help you get the most out of your ad spend. Let’s connect and discuss your next campaign. I’d love to help you achieve your goals.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.5k
Billed in all: $2,122$2.1k
$1.5k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 27% in Programmatic Campaign
Ranked by MRR among everyone on Upwork with the skill.
- #37Programmatic Campaign139 freelancers · 🇳🇵 #2Top 27%🇳🇵#2 of 2
- #49Snapchat Ads Manager156 freelancers · 🇳🇵 #2Top 31%🇳🇵#2 of 2
- #164Campaign Reporting500 freelancers · 🇳🇵 #3Top 33%🇳🇵#3 of 4
- #220Paid Social670 freelancers · 🇳🇵 #2Top 33%🇳🇵#2 of 2
- #507Paid Media1,517 freelancers · 🇳🇵 #2Top 33%🇳🇵#2 of 4
- #589Digital Marketing Materials1,754 freelancers · 🇳🇵 #2Top 34%🇳🇵#2 of 3
- #629Campaign Optimization1,751 freelancers · 🇳🇵 #1Top 36%🇳🇵#1 of 1
- #743TikTok Ad2,322 freelancers · 🇳🇵 #2Top 32%🇳🇵#2 of 7