Diego Alfonso M.

I help service businesses generate qualified leads and build the marketing systems that turn interest into booked appointments and customers. With 8+ years in digital marketing, I combine hands-on Meta Ads management with lifecycle strategy, HubSpot automation, and conversion optimization. My work connects the full customer journey: how people discover your business, what happens after they inquire, and how marketing supports the sales process. I’ve worked with U.S. and Latin American businesses across destination weddings, B2B services, wellness, and aesthetics. I’m comfortable defining the strategy, building the workflows, launching campaigns, and working with sales teams to improve follow-up. Here’s where I can help: • HubSpot & marketing automation: Workflows, lead scoring, segmentation, lifecycle stages, CRM integrations, and performance dashboards. • Lifecycle & nurture: Email and SMS sequences, re-engagement campaigns, and personalized journeys that keep leads moving toward a decision. • Meta Ads & lead generation: Campaign strategy, audience testing, creative direction, lead forms, and ongoing optimization focused on lead quality. • Landing pages & conversion optimization: Messaging, forms, booking flows, and A/B testing to improve the path from click to inquiry. • Marketing operations & sales alignment: Lead routing, MQL/SQL definitions, sales handoffs, attribution, and reporting that helps teams understand what’s working. My strongest paid media expertise is in Meta Ads. I also collaborate with external specialists on Google Ads, aligning campaigns with the broader funnel and business goals. Tools I work with include HubSpot, ActiveCampaign, Meta Ads Manager, GA4, Google Tag Manager, Zapier, WordPress, and landing page platforms. Based in Mexico City, I work in English and Spanish and collaborate closely with U.S. teams. If you need someone who can own both the strategy and the execution, let’s talk about your funnel, your current bottlenecks, and what you want to improve.