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Teresa V.
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Teresa V.

Premium Brand & Packaging for Beauty & CPG | Ex-LOreal & Estee Lauder

I design brands and packaging that makes premium products sell, not just look good on a moodboard. With more than 10 years of experience working with global brands including L’Oréal and Estée Lauder, I partner with founders and growing companies to create strategic branding and premium packaging that increases perceived value, strengthens market positioning and helps products compete in crowded markets. Recent work • Designed the new packagings for Nobre (one of Portugal's largest food brands) now on shelves nationally. • Designed a packaging for Portuguese Football Federation. Helped more than 50 founders launch their brands. • Pentawards winner (2025) and shortlisted again (2026). • Named a Future Leader at Paris Packaging Week. What I do • Packaging design — primary and secondary, from concept to print-ready artwork • Brand identity and brand books — logo, colour, typography, applications • Full brand + packaging systems for launches, rebrands and range extensions • Sustainable packaging direction — materials, structure, recyclability How I work Strategy first, then design. You get a clear process, senior attention on every file, and production-ready artwork your manufacturer can actually use. I'm direct about what will and won't work on shelf. If you're launching or repositioning a brand/product and want a visual identity or packaging that earns its price, send me the brief, I'll tell you honestly whether I'm the right fit. And If you’re looking for a strategic partner who combines global brand experience with hands-on execution, I’d be delighted to discuss your project.

🇵🇹Caldas da Rainha, Portugal$95/hr100% JSS4.95 (19)Since Apr 2025

Earnings and projects

MRR
$3.7k

Last 6 months ÷ 6

World#8,991 / 412k
🇵🇹Country#64 / 2,011
Revenue, last 30 days
$1.2k

Last 6 months: $22k

World#37,597 / 412k
🇵🇹Country#181 / 2,011
Total earnings
$79k

Billed in all: $81k

World#50,098 / 412k
🇵🇹Country#323 / 2,011
Per project
$1.7k

$1.3k in the last 6 months

World#85,934 / 412k
🇵🇹Country#487 / 2,011
Projects, last 6 months
17

Across 18 contracts

61% fixed39% hourly
World#7,985 / 412k
🇵🇹Country#29 / 2,011
Projects in all
46

Across 49 contracts

82% fixed18% hourly
World#66,421 / 412k
🇵🇹Country#319 / 2,011

Earnings, last 30 days

$80.8k+$1.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$79k$80k$81kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 15

Rarest: top 1% in Logo Design, of 17,289. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Sustainable Product36 freelancers · 🇵🇹 #1Top 3%
  2. #4Sustainable Design160 freelancers · 🇵🇹 #1Top 3%
  3. #7Sustainability478 freelancers · 🇵🇹 #1Top 1%
  4. #27Supply Chain Management1,094 freelancers · 🇵🇹 #2Top 2%
  5. #34Marketing Consulting836 freelancers · 🇵🇹 #1Top 4%
  6. #50Brand Management1,619 freelancers · 🇵🇹 #2Top 3%
  7. #56Label & Packaging Design2,014 freelancers · 🇵🇹 #1Top 3%
  8. #59Sourcing2,354 freelancers · 🇵🇹 #2Top 3%