Teresa V.
Premium Brand & Packaging for Beauty & CPG | Ex-LOreal & Estee Lauder
I design brands and packaging that makes premium products sell, not just look good on a moodboard. With more than 10 years of experience working with global brands including L’Oréal and Estée Lauder, I partner with founders and growing companies to create strategic branding and premium packaging that increases perceived value, strengthens market positioning and helps products compete in crowded markets. Recent work • Designed the new packagings for Nobre (one of Portugal's largest food brands) now on shelves nationally. • Designed a packaging for Portuguese Football Federation. Helped more than 50 founders launch their brands. • Pentawards winner (2025) and shortlisted again (2026). • Named a Future Leader at Paris Packaging Week. What I do • Packaging design — primary and secondary, from concept to print-ready artwork • Brand identity and brand books — logo, colour, typography, applications • Full brand + packaging systems for launches, rebrands and range extensions • Sustainable packaging direction — materials, structure, recyclability How I work Strategy first, then design. You get a clear process, senior attention on every file, and production-ready artwork your manufacturer can actually use. I'm direct about what will and won't work on shelf. If you're launching or repositioning a brand/product and want a visual identity or packaging that earns its price, send me the brief, I'll tell you honestly whether I'm the right fit. And If you’re looking for a strategic partner who combines global brand experience with hands-on execution, I’d be delighted to discuss your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $22k
Billed in all: $80,836$81k
$1.3k in the last 6 months
Across 18 contracts
Across 49 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 1% in Logo Design, of 17,289. Ranked by MRR among everyone on Upwork with the skill.
- Sustainable Product36 freelancers · 🇵🇹 #1Top 3%🇵🇹#1 of 1
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- #7Sustainability478 freelancers · 🇵🇹 #1Top 1%🇵🇹#1 of 6
- #27Supply Chain Management1,094 freelancers · 🇵🇹 #2Top 2%🇵🇹#2 of 8
- #34Marketing Consulting836 freelancers · 🇵🇹 #1Top 4%🇵🇹#1 of 9
- #50Brand Management1,619 freelancers · 🇵🇹 #2Top 3%🇵🇹#2 of 20
- #56Label & Packaging Design2,014 freelancers · 🇵🇹 #1Top 3%🇵🇹#1 of 13
- #59Sourcing2,354 freelancers · 🇵🇹 #2Top 3%🇵🇹#2 of 15