Si W.

I help founders, startups, and manufacturers turn ideas into thoughtful, manufacturable physical products. I’m a product / industrial designer with 20+ years of hands-on making, design, and product development experience, combining practical build knowledge with human-centred design thinking. I specialise in early-stage physical product development—helping clients move from rough ideas to resolved concepts, product architecture, CAD, prototypes, and clear visual communication. Core capabilities: • Concept design & product development • Human-centred design & ergonomic thinking • 3D CAD (Rhino) • Product rendering & visualisation • Prototyping & iterative testing • CMF (colour, material & finish) • Technical drawings & production files • Design for manufacture • Product development coordination My background in fabrication and physical product development means I design with real-world manufacture, usability, and commercial delivery in mind. Two of my recent projects, Pebble and Interspace, are published as official entries in the James Dyson Award 2026.